Dentsu Aegis retains Kellogg’s
Dentsu Aegis Network agencies Carat and iProspect have jointly retained the account for Kellog’s media, following a statutory review of Kellogg’s Europe, Middle East and Africa (EMEA) media planning and buying business over the past six months. The review was handled in-house by Kellogg’s media and procurement teams and includes all cereal and snack brands, More Info »