Omnicom Media Group MENA’s data, technology and analytics division, Annalect MENA, has partnered with enterprise data and tag management company Ensighten, to bring first-party data insights to the region’s advertisers. The partnership aims to help advertisers improve the efficiency and ROI of their brand campaigns. The Ensighten open marketing platform enables brands to collect, own More Info »
Lucie Semmau has joined digital communications agency Socialize as an Account Manager. With over three years of experience in digital marketing, Lucie most recently worked as a Digital Account Manager at McCollins Media in Dubai. As an Account Manager, she will be handing the social media strategy for brands under Socialize’s portfolio. “I truly believe More Info »
Vizeum MENA has won the account to cover all media buying and planning for an upcoming PUMA campaign. The agency, part of the Dentsu Aegis Network, will offer the sports brand an integrated approach to communications planning, beginning with the new brand campaign launching in September, called PUMA Pact – No Matter What. Vizeum MENA More Info »
Twitter has made some major changes to the Twitter Publisher Network – now called Twitter Audience Platform – a feature aimed at helping advertisers connect with audiences beyond Twitter in thousands of mobile apps. As well as its name change, the Twitter Audience Platform is now being expanded beyond mobile app installs and re-engagements by More Info »
Boutique communications agency Rawaj International has acquired the PR account for Zorlu Centre, Turkey’s new lifestyle destination, located in Istanbul. The centre features over 72,000 square metres of scenic space dedicated to shopping, art and eateries, as well as the Zorlu Performing Arts Centre, Zorlu Park and Raffles Istanbul. Rawaj International will be handling all More Info »
UM MENA has welcomed Rodrigo Mavu to the role of Creative Director for the Middle East and North Africa (MENA) region. Rodrigo holds over 15 years of experience in advertising, in Brazil as well as in the UAE, and most recently worked as Associate Creative Director at Livingroom Communication. As Creative Director, he will be More Info »
Dubai-based advertising agency Spark* Middle East has renewed its account with wasl Properties and wasl Corporate, following a pitch process that saw seven agencies compete for the business. The renewed contract will see Spark* Middle East handle all creative advertising solutions for both wasl companies. “wasl’s renewed partnership with Spark* Middle East is based on More Info »
Judy Cogan, former Lifestyle Editor for Friday magazine, has joined ShortList in the UAE as Deputy Editor. Judy has 10 years of writing experience, as well as a BA Hons in Journalism. As Deputy Editor, she will be supporting ShortList Editor-in-Chief, Eddie Taylor to produce the mass circulation weekly title ShortList in the UAE which is published by Arab Publishing Partners, part of ITP Publishing.
Global media intelligence solution Meltwater has partnered with Sprout Social, specialists in social media management and engagement. The new partnership will enable businesses to engage with their audience based on insights extracted from news and social media. Meltwater, a comprehensive media intelligence platform will power Sprout Social’s social engagement platform to help find the right More Info »
Voting has now opened for the sixth annual BBC Good Food Middle East Awards, hosted by BBC Good Food Middle East, part of CPI Media Group. There are 28 awards up for grabs this year, with categories including ‘Chef of the Year’, ‘Best Brunch’ and ‘Best Food Blogger’. Consumers are encouraged to vote for their More Info »