UM MENA has appointed Assaad Kassis to the role of General Manager of its Saudi Arabia office. Having joined UM MENA’s Dubai office in 2010, Assaad most recently held the role of Regional Business Director, where he managed brands such as L’Oreal, Hershey’s and The Coca-Cola Company. In his new role, he will focus on growing the local business of UM MENA by augmenting the implementation of their product services for existing client business and simultaneously focusing on new acquisition. He will also work on ensuring UM’s regional client teams have heightened on-ground presence and are consistently plugged in with the local Saudi Arabian market.
“I can’t think of a better candidate than Assaad to lead our Saudi Arabia office at a time where our focus will be to continue strengthening our product line for local partners and expand our operations,” says Joe Nicolas, Regional Managing Director, UM MENA. “This is also an extremely exciting change for our Saudi Arabia office as Assaad has proven to be highly pragmatic and an organisational visionary and he will definitely be taking that with him in his new role.”