MCN MEDIABRANDS has appointed Joe Nicolas to the role of CEO of UM MENAT. With over nine years of experience within the agency, Joe previously held the role of Regional Head of Research and most recently held the role of Head of Strategy. In his new role, Joe will lead the agency by driving growth, building teams, developing and contributing to the success of clients’ brands.
“Having gone through a series of transformative moves during the last year, our next challenge is to build on a strong momentum and a determination to continue the mandate of change,” says Joe. “I’m excited to continue being part of an incredible team and working closely with all of our clients to unlock the potential of this region.”