APO launches MENA Wire

APO, the press release wire for Africa and media relations relating to Africa, has launched MENA Wire, a press release distribution and monitoring service dedicated to the Middle East and North Africa (MENA) region. The new service aims to be the market leader in press release distribution and monitoring in the region within the next 24 months and has a network that extents to print media, broadcasters, blogs and social media in 18 countries. Content from MENA wire is redistributed by several Middle Eastern and international partners, including; SyniGate, the Middle East North Africa Financial Network, Bloomberg Terminal, Thomson Reuters Terminal, Lexis Nexis and Dow Jones Factiva.

“The unprecedented success of Africa Wire, APO’s press release distribution service in Africa, has catalysed an increase in client demand for a Middle East service with the same quality and return on investment,” says Nicolas Pompigne-Mognar, Founder and CEO, APO. “At APO we listen to our clients and mould our service according to their needs. If our clients are happy, we are happier. I’m confident that MENA Wire will become the market leader within the next 24 months.”