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APO launches MENA Wire

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APO, the press release wire for Africa and media relations relating to Africa, has launched MENA Wire, a press release distribution and monitoring service dedicated to the Middle East and North Africa (MENA) region. The new service aims to be the market leader in press release distribution and monitoring in the region within the next 24 months and has a network that extents to print media, broadcasters, blogs and social media in 18 countries. Content from MENA wire is redistributed by several Middle Eastern and international partners, including; SyniGate, the Middle East North Africa Financial Network, Bloomberg Terminal, Thomson Reuters Terminal, Lexis Nexis and Dow Jones Factiva.

“The unprecedented success of Africa Wire, APO’s press release distribution service in Africa, has catalysed an increase in client demand for a Middle East service with the same quality and return on investment,” says Nicolas Pompigne-Mognar, Founder and CEO, APO. “At APO we listen to our clients and mould our service according to their needs. If our clients are happy, we are happier. I’m confident that MENA Wire will become the market leader within the next 24 months.”

APO opens office in Dubai

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African Press Organization (APO), the sole press release wire in Africa, opens its first office in Dubai today, in response to the growing demand for AMO media relations services dedicated to Africa in the Middle East. The Dubai office, located in Dubai Airport Freezone, becomes APO’s fifth regional office after Dakar (Senegal), Lausanne (Switzerland), Mumbai (India) and Victoria (Seychelles).

“Over the last 12 months we have experienced an increasing level of interest from clients operating from the Middle East, and we are looking forward to strengthening existing relationships with clients, while building new partnerships,” says Nicolas Pompigne-Mognard, CEO and Founder, APO. “APO meets all communication requirements concerning Africa. The offer includes any activities related to PR, ranging from press release distribution and monitoring, to online press conferences, interactive webcasts and op-ed placements, and expert advice on African PR practices can also be provided.”