Global media network, Omnicom Media Group MENA has appointed Nadim Samara to the role of CEO of OMD MENA. With over 17 years within the agency, Nadim most recently held the role of CEO of OMD UAE where he secured local, regional and global accounts while creating new structures and strengthening the agency’s services. In his new role, Nadim will lead a network of 15 offices with over 600 employees and manage more than 200 clients, while driving transformation in the evolving media and marketing landscape to better respond to current and emerging client needs.
“Both the supply and demand side of our business are experiencing challenges that are increasing in frequency, velocity and intensity,” says Nadim. “This puts our clients’ and partners’ business models under significant strain and calls for more dynamic and agile responses. We’ve proactively evolved and our offices across MENA have the talent, the culture, the resources and the leaders to not only provide clients with results-driven solutions but also design the future. By scaling up our expertise in analytics, performance, tech and creativity in both depth and breadth, we will empower all our teams across the network to operate at the highest level.”