Majid Al Futtaim Fashion has appointed TOH PR as its communications agency, following a competitive pitch process. With over 135 stores across the Middle East and North Africa (MENA) region, Majid Al Futtaim Fashion brings globally-renowned fashion and retail brands to the region and TOH will be responsible for offering strategic and tactical communications support for a number of brands, including AllSaints, lululemon athletica, Intropia, Monsoon and Accessorize. The agency will support new Majid Al Futtaim Fashion store openings across the GCC, as well as business and brand profiling, announcements of new brand partnerships, lifestyle activations, product placement and influencer engagement, having already supported the company’s CEO with interviews and a panel discussion on ‘shopping tourism’ at April’s World Retail Congress in Dubai.
“We are excited to have won such a prestigious retail account and to add Majid Al Futtaim Fashion to our growing portfolio of GCC clients,” says Sophie Toh, CEO, TOH PR. “Majid Al Futtaim Fashion is inspirational for having brought a number of world-class retail success stories to the region and has a proven track record both at corporate and brand level. We have begun the campaign with full energy and look forward to the journey ahead.”