Communicate launches first book

Communicate, a Middle Eastern magazine for the communication industry, has had its first book published. The first in a special collection series from the title and its publisher Mediaquest, the book is titled De-Commiditising the Ad Industry: How Ad Agencies Can Re-Invent Themselves and Enjoy Exponential Growth, and is penned by Ahmad Abu Zannad, Regional Strategy Director, Leo Burnett MENA. It will examine current challenges facing the communications sector, and seek to find solutions to ensure a bright future and will be distributed with Communicate’s October issue.

“Although there have been several assessments of the current status of the advertising industry, there hasn’t been a comprehensive overview that forensically analyses where agencies are today,” says Nathalie Bontems, Publisher, Mediaquest. “Ahmad Abu Zannad’s new book changes all that with its in-depth critique, its detailed assessment of the areas of concern and its structures reasoning for the way forward.”

 

twofour54 and ADMAF to partner

twofour54 has renewed its partnership with the Abu Dhabi Music and Arts Foundation (ADMAF) for a sixth consecutive year, in an effort to support creative and cultural industries in the UAE, as well as nurture skills development for the media sector. Both parties have signed a Letter of Cooperation signifying a mutual interest to collaborate on programmes in various disciplines of media and creativity.

The two organisations will team up to develop joint activities that foster growth, development and awareness of media as well as the creative and cultural industries in the UAE, with a focus on young adult Emiratis and the wider Emirati community. The partnership will also establish a new mechanism for effective sharing of information amongst the filmmaking community, aiming to support emerging and established Emirati film-makers.

“Our partnership with ADMAF plays a significant role in supporting our mission to nurture young talent and equip them with the skills and knowledge necessary to lead successful careers in the media industry,” says Noura Al Kaabi, CEO , twofour54. “The agreement will provide talented individuals with access to twofour54’s unique offerings and services, helping to sustainably grow our local media industry.”

Hoda Al Khamis-Kanoo, Founder, ADMAF, adds “ADMAF and twofour54 share an unwavering commitment to investing in the creative and cultural industries of Abu Dhabi. Through collaborations that spawn media, the comic arts and film – in both training and practice – together, we are sowing the seeds of creativity and innovation among the next generation.  This Letter of Cooperation affirms the strong bonds between our organisations and gives welcome momentum to further joint initiatives in future.”

Susan Clowes joins Omnia

Branding and digital communications company Omnia has welcomed Susan Clowes to the role of Client Services Director for Digital Projects. Susan has over eight years of experience in Media, previously working as a Digital Strategist for H+K Strategies across MENA, Australia and India and, more recently, as in-house eCommerce Director for Dubai-based West LA boutique. As Client Services Director for Digital Projects, Susan will be fostering valuable client relationships as well as ensuring that projects are delivered to a high standard and that Omnia’s commercial objects are met. She will be working alongside Hollie Thomson, Director of Public Relations.

“Back working agency side and having joined Omnia’s renowned team, I’m looking forward to being at the forefront of digital developments for some of the largest and best known brands in the region,” says Susan.

Hollie adds, “Our integrated approach here at Omnia is key. Working together we will ensure the highest standards of strategic direction for creative digital and editorial projects. With Susan’s experience, we aim to help drive digital innovation in the region.”

 

Katie Coleman joins Motivate

Katie Coleman has joined Motivate Publishing as Sales Manager for The Week magazine in the Middle East. Joining the company from London, Katie most recently worked for Media Ten, where she was Advertising Sales Manager for Grand Designs Magazine and responsible for advertising on all platforms across the brand. In her new role, Katie will be looking after all advertising opportunities across the weekly, world affairs title.

“I am very excited about joining the Motivate team,” says Katie. “I am looking forward to getting out and meeting all of my clients and getting to know them individually. This will enable me to have a good understanding of their goals and objectives which will in turn allow me to use my knowledge of the publishing industry to create effective campaigns and see great results.”

Swiss Media Group welcomes new Senior Editor

Rania Habib has joined Swiss Media Group as Senior Editor. Formerly Assistant Editor at Canvas Magazine, Rania has over 10 years of experience in journalism and has most recently written for publications including Brownbook, Harper’s Bazaar Art Arabia and Selections while working freelance. As Senior Editor, she will be working on all three of Swiss Media Group’s flagship titles; Prestige, Stuff Worth Reading (SWR) and Equestrio. Rania will also be working on contract publishing projects for the company.

“This is an exciting time to join the Swiss Media Group, and I am looking forward to working on its varied portfolio of print titles, as well as their digital offerings,” says Rania.

Forbes Middle East welcomes Yasmin Al Heialy

Yasmin Al Heialy has joined Forbes Middle East as a Reporter. A recent Graduate in French Literature and Media, Yasmin previously worked as a Journalist for AME info at Mediaquest, where she prepared reports on business-related projects. As a Reporter at Forbes Middle East, she will be working across the monthly print magazine as well as the publication’s website, where she will be covering breaking news relevant to high-level company executives and investors.

Forbes is simply great and I am very proud to have joined their family,” says Yasmin. “Everyone in the team is friendly and outgoing – just the kind of coworkers you want to work with. I’m joining Forbes Middle East with a lot of excitement, ambition and new ideas. I look forward to learning more and growing in the company.”

System Reboot

Fancy a fuss-free way to initiate healthy eating habits, and sort out your system? Team TMN have found a truly delightful detox..

What: Detox Delight

Where: Delivered to your door

When: Your chosen morning time slot

The promise: “Detox Delight is a holistic approach to the long-term improvement of our nutrition and thus our metabolism and well-being. Our products are designed for people who, despite their demanding professional, private and social lives, don’t wish to neglect their well-being.”

Did it deliver? Team TMN could not wait to begin our Detox, especially following a summer of indulgences, and starting the programme couldn’t have been simpler. After filling out an order request online, we were contacted by Nicole, Detox Delight’s charming Managing Director, who made some notes and recommendations for our juice package, based on personal health, diet and preference. We decided on the recommended three-day Juice Delight detox, consisting of five different fruit and vegetable juices, as well as a nut milk. The process was explained to us in great detail by Nicole, who also warned of possible detox side effects, and recommended that we avoid strenuous exercise, particularly cardio, during the programme – though we were told that should we wish to continue exercising for the three days, this could be accommodated by taking protein enhanced juices.

The first morning of the detox felt almost like Christmas! A nifty cooler was delivered to the door, filled with an array of juices to last for two days, as well as straws, a leaflet explaining the detox, possible symptoms and how to cure them, and even a pot of spicy crackers just in case we felt the need to chew on something over the three days. The juices themselves arrived in an array of beautiful jewel colours – each one raw and completely unpasturised to maintain maximum enzymes and vitamins, all prepared by Detox Delight’s team of nutritionists and raw food chefs. The effort gone into preparing the juices and developing combinations to maximise flavor as well as health benefits showed. The first juice of the day – a bright, warmly coloured lemonade – felt almost like drinking sunshine, and all of its vitamin-filled goodness. The beautiful packaging and informative guides were also reassuring, and helped us to feel slightly less apprehensive about the detox period ahead.

By day three, and our second delivery of meticulously prepared juices, we were already feeling healthier. Luckily, many of the possible side effects we had been warned about didn’t occur, although there was a slight feeling of fatigue. The generous amounts of juice supplied meant that we barely touched the spicy crackers, although they were tasty and they did curb the instinctive need to chew on something. The fact that they were raw, vegan and organic also meant that we didn’t feel guilt on the rare occasion that we did have one. The lemonade juice remained a firm favourite amongst Team TMN, though all the juices were tasty – our only criticism would be of the nut milk, which was enhanced with activated charcoal and consequently had a slightly alien, chalky taste. The green juices we tried for day three were all very refreshing, and tasted incredibly healthy.

The Verdict: At the end of our Detox Delight experience, Team TMN were left looking and feeling healthier and slimmer – even dropping down one jeans size in the process! Obviously it takes a little while to adjust mentally to the concept of not eating solid food, though Detox Delight do a fantastic job of preparing you for this, and the volume of juices supplied means that actual feelings of hunger are few and far between. The time saved by having someone else take care of preparing the juices also means that there is ample opportunity to asses how the detox is affecting positive change, and reflect on usual eating habits – which is a definite bonus, as it inspires positive change post-detox. We would definitely recommend Detox Delight, as a healthy way to feel and look better in a relatively short period of time.

Can anyone pick up a camera and be considered a photographer?

With high-quality cameras readily available on the market, we ask – is it possible for anyone with an SLR to be considered a photographer despite length of experience and qualifications?

NO says Sean McEwan, Photographer and Owner, www.seanmcewan.com

SeanMcEwan“Before I even bought my first SLR years ago, I had swamped myself with books and magazines and did not look up from them for a long time”

If you think picking up a camera makes you a photographer then you might want to consider a reality check.

I can’t argue that it isn’t one of the many steps you’ll need to take on the very long journey that will lead to you becoming a photographer, but you must understand that a Digital SLR is just a tool that takes time to learn, very much like learning a language with new jargon. More importantly you must learn an understanding of ever-changing lighting conditions. Light is everything in photography, without wanting to state the obvious, without it there would be no photography (or even people). Using a camera with the intimate knowledge of how it works will allow you to work in unison with light, later on, when you have your own flash lights particularly, you really do need to understand how the two relate together.

Before I even bought my first SLR years ago, I had swamped myself with books and magazines and did not look up from them for a long time. I had what I call ‘The Bug’, it’s an addictive all consuming need to use and translate your visual perception – how you translate what you see into photos. It’s easy to spot a potentially great photographer – they’re the ones who will harass you with a million questions. That insatiable need for knowledge is very powerful and over rules some random need for a nice camera, which in many cases is just another show of materialistic gadget-ism.

I have seen many people over the years getting too heavily involved over the brand of camera that they use – usually either Nikon or Canon. Just make the choice then please move on, these days most SLR’s seem to be equally good. I use Nikon because all the controls on their system are second nature for me to find now and I’m a loyal customer.

For me, a proficient photographer must be able to have an all round ability to analyse varied environments/scenarios/subjects you want to photograph as well as have an understanding of how to translate it via your camera(set to manual) into the photograph you want. These skills don’t come over night the moment you buy a camera.

YES, say Alin Constantin, Photographer

Alin“A passion for photography is what drives good photographers and it’s that passion that makes us exceptional at our work”

Anyone can be a photographer, with the right drive and mentality. I picked up my first DSLR camera around three years ago, while I was working for a content agency at a large music concert in Dubai. The photography bug grew in me straight away, and I was instantly addicted to being behind the camera (which made perfect sense as I hate being in front of it). The key to excellent photography is practice, not infinite industry experience or qualifications.

Learning photography on the job, and learning by doing is how great photographers hone their craft. I remember thinking to myself, upon buying my first mid-range DSLR, a Canon 60D; How difficult could this photography business really be? It’s just point and shoot, right? And while I realise now how wrong I was to just try leaving the camera in Auto and hoping for the best, my experience gained through this ‘trial by fire’ attitude has gotten me where I am today. The more photographs you take and the better you understand your camera, they better you become – take this from someone who now has experience!

There are many things that I wish someone had taught me when I first picked up a camera, things like:

  • Learn to shoot in Manual Mode
  • Shoot in raw, not JPEG
  • Photography Is an expensive profession
  • Mastering photography won’t happen overnight

You will note that none of these points involve putting as many fancy titles or qualifications on a CV as possible. They simply require time, patience and a few practical skills. A passion for photography is what drives good photographers and it’s that passion that makes us exceptional at our work.

Making contacts is always a good thing in this industry – my first real big break was working for a private yacht party at the Abu Dhabi Formula 1, where I made a lot of contacts, resulting in being asked to do events for various promoters. Since then, I’ve worked with brands like Alshaya, Adidas, Top Shop and Miss Selfridges. And all of this work came from being passionate about my work and having my skills recognised. Yes, experience does help, but experience is not a replacement for an eye for photography or the willingness to work hard to hone your skills.

My own photography has continued to go from strength-to-strength, leading to my own business, Dubai Event Photography, which I started in January 2015. I’m still learning new techniques and ways to shoot every single day, and because of this, I’m still getting better. In the relatively short three years it’s been since I first decided to become a photographer, my lack of qualifications is not something that has hindered me, and is definitely not something I regret.