Dubai-based Think Liquorice has the won the PR account for Noah’s Garden, an online baby boutique in the UAE. The store sources luxury kids wear, toys, diaper and activity brands from Australia, Europe and the USA. The agency will be handling all PR and brand strategy for the retailer, as well as the creation of marketing material including catalogues of local mums and toddlers.
“Noah’s Garden has such an incredible story behind it that we cannot wait to share,” says Zahirah Variawa, Managing Director, Think Liquorice. “Each item available has been carefully selected for mums by mums. The added benefit of working with the brand is also that we get time with some of the amazing mums and babies in Dubai, which so far has been such fun!”