UM MENA welcomes Rodrigo Mavu

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UM MENA has welcomed Rodrigo Mavu to the role of Creative Director for the Middle East and North Africa (MENA) region. Rodrigo holds over 15 years of experience in advertising, in Brazil as well as in the UAE, and most recently worked as Associate Creative Director at Livingroom Communication. As Creative Director, he will be responsible for strategically driving the creation and ideation process across UM MENA, within the agency’s client portfolio.

“As Creative Director at UM MENA, my primary focus will be to strengthen the creative muscle of each project by working really closely to the strategy team and business directors, helping them to find better ways to translate the core vision of our clients and their products into effective and groundbreaking campaigns,” says Rodrigo. “The projects I’ve seen in development at UM MENA so far are amazing, and it’s going to be an awesome experience to inject creativity and help these teams cross the finish line.”

 

Judy Cogan joins ShortList UAE

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Judy Cogan, former Lifestyle Editor for Friday magazine, has joined ShortList in the UAE as Deputy Editor. Judy has 10 years of writing experience, as well as a BA Hons in Journalism. As Deputy Editor, she will be supporting ShortList Editor-in-Chief, Eddie Taylor to produce the mass circulation weekly title ShortList in the UAE which is published by Arab Publishing Partners, part of ITP Publishing.

Meltwater and Sprout Social partner

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Global media intelligence solution Meltwater has partnered with Sprout Social, specialists in social media management and engagement. The new partnership will enable businesses to engage with their audience based on insights extracted from news and social media. Meltwater, a comprehensive media intelligence platform will power Sprout Social’s social engagement platform to help find the right message to reach the right people at the right time. Sprout Social offers engagement tools to help users discover, respond to and interact across Twitter, LinkedIn, Facebook, Google+ and Instagram from one interface.

“Meltwater’s core expertise is to extract insights, and we made a strategic decision to partner with a top player for social engagement,” says Jorn Lyseggen, CEO and Founder, Meltwater. “We researched more than 100 companies and chose Sprout Social because it has one of the strongest social engagement products in the market with unrivaled user friendliness.”

“Engagement through social channels is increasingly critical for brand success,” says Justyn Howard, CEO of Sprout Social. “Our partnership with Meltwater brings world-class capabilities together to create remarkable customer experiences and further promote meaningful engagement.”

 

Voting opens for BBC Good Food Awards 2015

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Voting has now opened for the sixth annual BBC Good Food Middle East Awards, hosted by BBC Good Food Middle East, part of CPI Media Group. There are 28 awards up for grabs this year, with categories including ‘Chef of the Year’, ‘Best Brunch’ and ‘Best Food Blogger’. Consumers are encouraged to vote for their favourite nominees in each category online, with the exception of Chef of the Year, who will be determined by an independent judging panel.

To vote, visit www.bbcgoodfoodme.com/awards/2015

AFP–Services expands into MENA

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AFP-Services, the custom content services wing of global news agency Agence France-Presse, will expand into the Gulf and Middle East regions, taking its editorial, digital and audio-vision on-demand offer to a broader range of clients. With a network of video journalists, broadcast technical crew, photographers, graphic designers and journalists worldwide, AFP-Services offers clients a means to produce cross-vertical content for digital, broadcast, print and social circulation.

“AFP-Services take the editorial acumen of the news industry, combine it with savvy audiovisual know-how and recast the ensemble to focus wholly on our customers’ needs,” says Olivier Lombardie, Managing Director, AFP-Services. “Now more than ever, companies and institutions know quality content is the key to communicating with audiences today.”

Rana Hariz, Sales and Business Development Manager, Middle East, AFP-Services, adds “AFP-Services does not compete with PR and advertising agencies. With its services that include photography, videography, content strategy and editing, AFP-Services is a natural partner for existing corporate communications outlets.”

 

Clique welcomes Raid Ghani

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Clique has welcomed Raid Ghani to the role of SEO Manager. Joining the team from Copenhagen, Denmark, Raid brings a strong understanding of Google search engine ranking algorithms and experience in handling search engine optimisation (SEO) projects, as SEO Manager he will manage SEO/search engine marketing strategy for Clique and all of its clients.

“The move to Dubai presented an exciting opportunity for me,” says Raid. “Having grown up in the region and experienced the culture first hand, I was keen to return to my roots. My time in Denmark has made me aware of how much it is possible in the world of SEO marketing and that there is so much for this region to still explore and experience, I’m very excited to be able to use all that I’ve learned to help grow Clique and of course by extension, the region itself.”

BOCA welcomes new Engagement Executive

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Gbemi Giwa has joined BOCA restaurant as Engagement Executive. A recent graduate of the American University of Sharjah, Gbemi founded food and fitness blog, Dubai Fit Foodie. As Engagement Executive, she will be responsible for communications across all media channels from the DIFC-based Mediterranean restaurant across the Middle East, as well as maintaining marketing and brand strategies.

“Having had the pleasure of dining at BOCA on several occasions, I jumped at the opportunity to join their fresh and innovative team,” says Gbemi. “The BOCA philosophy is simple – take whatever is good, fresh and delicious, do as little to it as possible, then share it with people who think like us. Our team shares a unanimous goal to provide good food at great value and I’m excited to embrace this vision.”