Integrated communications consultancy, Yardstick Marketing Management has been appointed to represent exports promotion program, Brazilian Footwear in the UAE. Developed by Abicalçados in partnership with the Brazilian Agency for the Promotion of Exports and Investments (Apex-Brasil), Brazilian Footwear aims to promote Brazilian footwear brands abroad and attract foreign investments. Yardstick will provide trade promotions and handle the strategic awareness of the program in the region with an aim to increase the exposure of Brazilian footwear brands in the region.
“We are extremely pleased on our appointment with Abicalçados,” says Anishkaa Gehani, Managing Director, Yardstick Marketing Management. “The United Arab Emirates being a melting point of different cultures is always on the lookout for unique designs that are acknowledged all around the world and we are delighted to introduce them to our markets. Having worked with a number of associations earlier we are looking forward to a fruitful partnership.”