Yahoo integrates access to Flurry’s video inventory

Yahoo is integrating Flurry’s in-app video inventory into its ad platforms. Having acquired the mobile analytics and advertising company in July, the integration will allow advertisers to buy mobile video inventory on Flurry’s app network – which can be purchased at 15, 30 or 60 second interstitial ads – through Yahoo Ad Manager Plus. This encompasses display, stream ads, mobile, search video and display ad inventory.

With Flurry video ad supply now available alongside Yahoo and third-party marketplaces on Yahoo Ad Manager Plus, the Yahoo platform has become the largest provider of video ad inventory in the industry, according to an official blog post. Yahoo continues to focus on video in its strategy to reviving its ad business.