WPP to become Emirates global agency of record

Emirates Airline has selected a team of WPP agencies – Team Air – to handle its global branding and creative account, following an extensive review. Headquartered in London, Team Air draws on the combined resources of WPP agencies including Grey London and New York, RKCR/Y&R and Geometry Global, as well as Hogarth and TNS. It will be lead by Chris Hunton, who formerly worked as Head of Team Land Rover for WPP.

Emirates began evaluating its branding and creative needs last year in order to support the next phase of its brand development and respond to new opportunities in the ever-changing marketing and media industry.

“Emirates is making progress on our journey to become a global lifestyle brand, and Team Air offers a unique collection of creative and branding skills that was custom-made to meet our needs,” says Boutros Boutros, Divisional Senior Vice President, Corporate Communications, Marketing and Brand, Emirates. “This tailored approach backed by the global resources of WPP, creates a formidable partner for any client.”