Ultratravel Middle East has announced it will vastly increase its circulation effective from the Spring issue, available from March 20, 2014. The magazine will treble its print run, with over 174,000 copies to be released in separate Arabic and English editions.
Two major newspapers will carry the bulk of distribution, with 109,000 Arabic copies being delivered with Al Ittihad and 65,000 English copies going out with The National. Additional copies are to be released in high-end golf resorts, spas and hotels.
“The increase in circulation reflects what an exciting market this is,” says Adam Portingale, Associate Publisher, Ultratravel Middle East. “Even if we halved our new circulation, it would still be by far the biggest luxury travel and lifestyle magazine in the region.”