TOH PR wins VOSS Middle East PR account

VOSS, one of the world’s leading premium artesian still and sparkling waters, has partnered with TOH Public Relations to strengthen their regional presence in the UAE and throughout the Arabian Peninsula. As a premium brand associated globally with purity and excellence, TOH PR will build the brand’s reputation and further its positioning as the market leader in premium bottled water, also launching their new home and office delivery service throughout the UAE.

“I have been working with VOSS in United Arab Emirates since 2006 and have seen steady positive growth during the entire period,” says Will Foster, Regional Manager Arabian Gulf & Indian Ocean Islands, VOSS. “Adding an agency like TOH PR will grow the VOSS brand awareness and add excitement to our marketing efforts.”

Sophie Toh, Founder of TOH PR adds, “Winning VOSS as part of a competitive pitch process has been a fantastic boost to the agency as we head into 2014 and underlines our experience in the FMCG and hospitality sectors. The global credibility of the VOSS brand is self-evident and we look forward to strengthening brand values and implementing compelling activations for regional media, taste makers and stakeholders.”