TishTash has been appointed by Dansys Group to handle PR for CoolSculpting by Zeltiq. A technology that freezes away unwanted fat using a non-invasive approach to achieve body contouring results, CoolSculpting by Zeltiq is exclusively represented by Dansys Group in the Gulf region. TishTash will now be responsible for developing a communications campaign around CoolSculpting, as well as bringing media attention to key members of the companies leadership teams and organising a media event to promote the procedure, where leaders from both Dansys and Zeltiq will be present in the UAE to discuss strengthening their partnership, as well as interact with medical aesthetic leaders that are interested in adding value to their clinics.
“Because of recent technological advancement, there is a proliferation of innovative, non-invasive medical aesthetic procedures and CoolSculpting, which is the only FDA approved treatment of its kind in this region is at the forefront of this innovation,” says Natasha Hatherall-Shawe, Managing Director, TishTash. “Non-surgical procedures that deliver the same results as surgical ones are a burgeoning area of activity in this region. We are very excited to be part of the conversation and bringing media attention to this project.”