TishTash secures professional beauty brand

The Pure Beauty Company has appointed TishTash Marketing and Public Relations to handle its PR operations. Headquartered in Dubai, The Pure Beauty Company supplies sustainable beauty products to prominent chains across the region as well as offers products from a range of global brands.

“The partnership has come at a very exciting time,” says Natasha Hatherall-Shawe, Founder and Managing Director, TishTash Marketing and Public Relations. “With a number of brands in the market who traditionally operated in the B2B space, those brands are now seeing the need to interact directly with the consumer, to create that awareness and demand in salons and spas. After all, many of the most successful consumer beauty brands today, started life as professional brands.”