TishTash has been reappointed to handle the PR for Al Ittihad Drug Store (IDS), a leading pharmaceutical and consumer healthcare product distributor in the UAE, whose product line includes Yaya Vitamins. TishTash ran the PR campaign for Yaya Vitamins’ existing brands in 2014 and is now embarking on a larger PR and marketing campaign to launch three new Yaya products in 2015. In addition to the continued work with Yaya Vitamins, TishTash will also be supporting a number of other consumer brands for IDS, including Fillerina – a non-invasive derma-cosmetic filler treatment for at home use, which will launch in the first quarter of 2015.
“Yaya is a really strong brand and we are delighted to be representing it,” says Natasha Hatherall, Managing Director, TishTash. “The product appeals to two audiences, as it is fun for children and endorsed by adults; building on these respective brand affinities makes for a very interesting and diverse campaign. We look forward to our continued relationship with Yaya and IDS in 2015.”