Think Liquorice wins wellness account

Dubai-based boutique agency, Think Liquorice has partnered with Fairmont The Palm for the launch of its fitness offering, PRAMA by Pavigym. Launching in February, PRAMA is a high-intensity workout system that is based on spatial references on the floor to provide complete strength and cardio conditioning for an overall fitness improvement. Think Liquorice will be responsible for all PR operations to build the profile and raise awareness of the launch of PRAMA across the UAE.

“Think Liquorice have a long standing relationship with the team at Fairmont The Palm and we are very excited to be working with them again,” says Zahirah Variawa, Managing Director, Think Liquorice. “The brand and its management team are very forward thinking and we love taking their innovative concepts to the market.”