Dubai-based events management agency The Event Company has rebranded as TEC. The rebrand means a new logo and brand identity for TEC, a company started by British entrepreneur Natalie Crampton, in Dubai, in 2008. The agency currently has offices in Dubai, Doha and Kuwait, with plans to open in Saudi Arabia and Singapore later this year, and a client base including HSBC, Cisco, Bloomberg and The Estee Lauder Group.
“The type of work we do has naturally evolved over the years as we’ve grown,” says Natalie. “We initially started out as purely a corporate events agency but over time our clients have requested that we manage digital campaigns, PR and, more recently, social media. Whilst the name ‘The Event Company’ initially worked well for us, in the last couple of years it has been somewhat limiting. We decided to undergo a rebranding exercise to create an identity that speaks of our passion, persistence and global capability.”