Z7 Communications – The Media Network

Z7 Communications wins online shopping platform

November 4, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based luxury public relations agency, Z7 Communications has been appointed to represent 11 Honoré in the Middle East. Founded by Patrick Herning, 11 Honoré is an online shopping platform that offers women the option to experience and purchase designer clothing from labels including Derek Lam, Zac Posen, Brandon Maxwell and Tome while also providing expanded sizes for an underserved market segment searching for contemporary clothing in US sizes 10 to 24. Z7 Communications will use its expertise to strengthen the platform’s brand positioning and raise its profile in the Middle East.

“The evolution of the size inclusive fashion movement is vital to the industry and 11 Honoré couldn’t have arrived at a better time,” says Zeina El-Dana, Founder and Managing Director, Z7 Communications. “We are thrilled to be supporting Patrick in the Middle East and look forward to creating awareness of this wonderful new brand.”

Z7 Communications to handle luxury house

September 18, 2018/in Account win /by Suad Ashimi

Dubai-based luxury public relations agency, Z7 Communications has been appointed to represent BYREDO in the UAE, KSA and Kuwait. Founded in 2006, BYREDO is a modern European luxury house that provides fragrances, candles, skincare products and leather goods. Z7 Communications will work closely with Al Tayer, BYREDO’s regional representative to elevate the brand and support their development in the Middle East.

“With outstanding collaborations with leading fashion and lifestyle brands such as OFF WHITE and Oliver Peoples, BYREDO is a brand which consistently pushes industry boundaries to deliver memorable brand experiences which cater to an on-trend and contemporary lifestyle,” says Zeina El-Dana, Founder & Managing Director, Z7 Communications. “We are thrilled to announce the addition of BYREDO to complement our growing luxury portfolio and look forward to contributing to the brand’s overall growth and success in the region.

Z7 Communications to represent contemporary fashion brand

September 15, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based luxury public relations agency, Z7 Communications has been appointed to represent Kristina Fidelskaya. Launched in 2014 and founded by Kristina Fidelskaya, the fashion brand offers ready-to-wear luxury designs for the metropolitan woman. Z7 Communications will enhance brand awareness in the GCC, as well as strengthen the brand positioning in the Middle East.

“We are pleased to welcome Kristina Fidelskaya to the Z7 Communications’ luxury portfolio,” says Zeina El-Dana, Founder, Z7 Communications. “Kristina has a strong vision for her brand and we are excited to support the growth of the company as it expands internationally.”

Z7 Communications to handle menswear brand

July 9, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based luxury public relations agency, Z7 Communications has been appointed to represent dunhill London across the UAE. Established in 1893, dunhill London is a British luxury menswear brand that will be launching its new store in The Dubai Mall. Z7 Communications will support the launch of the new store, enhance brand awareness in the GCC, as well as strengthen the dunhill brand positioning in the Middle East.
“We are excited to work with such an iconic and highly respected brand in the menswear sphere, supporting its future in the region during this momentous time,” says Zeina El-Dana, Founder and Managing Director, Z7 Communications. “We very much look forward to our partnership and journey together, working to strengthen dunhill’s voice and position as a leading luxury brand in the Middle East.”

Z7 Communications wins Maldivian hospitality brand

March 4, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based luxury public relations agency, Z7 Communications has been appointed as the PR partner for Cheval Blanc Randheli in the Middle East. Located on the island of Noonu Atoll, Maldives, Cheval Blanc Randheli offers personal services to create tailor-made and unforgettable activities as well as bespoke surprises for guests. Z7 Communications will be responsible for all communications activities for the hospitality brand in the Middle East.

“We are thrilled to have Cheval Blanc Randheli join our hospitality portfolio at Z7 Communications,” says Zeina El-Dana, Founder and Managing Director, Z7 Communications. “With its contemporary and refined hospitality and the unique and bespoke experiences it creates for their guests, we look forward to adding depth and dimension to Cheval Blanc Randheli’s already rich story in the region.”

Z7 Communications to represent SWEAR

January 7, 2018/in Account win, Featured /by Suad Ashimi

Dubai-based luxury public relations agency, Z7 Communications has been appointed to represent SWEAR across the Middle East. Established in the UK in 1995, SWEAR is a luxury sneaker brand that offers customers the option to digitally create their own personalised sneaker. Z7 Communications will handle all PR operations and use its expertise to strengthen SWEAR’s profile across the Middle East.

“We are excited to be adding ultra-cool brands such as SWEAR to our ever growing portfolio of luxury fashion brands,” says Zeina El-Dana, Founder and Managing Director, Z7 Communications. “We look forward to successfully launching this exclusive brand and further developing and positioning SWEAR as the customisable designer sneaker brand in the region.”

Z7 Communications secures Italian fashion house

October 31, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based luxury public relations agency, Z7 Communications has been appointed to represent Etro across the Middle East. Established in 1968, Etro is a luxury Italian fashion house that offers a range of menswear, womenswear, accessories, fragrance and a home collection. Z7 Communications will handle all PR operations and use its expertise to strengthen Etro’s positioning as well as profile across the Middle East.

“As we continue to expand our luxury portfolio at Z7 Communications, we are thrilled to announce this new partnership with Etro,” says Zeina El-Dana, Founder and Managing Director, Z7 Communications. “We look forward to supporting the team and contributing to the overall success of the brand in the region.”

Z7 Communications to represent luxury hospitality account

October 15, 2017/in Account win, Featured /by Suad Ashimi

Z7 Communications has been appointed to represent Palazzo Versace Dubai in the Middle East. Launched in 2015, the Palazzo Versace Dubai features luxury hotel rooms, suites and residents with elements of inspiration from the world of Versace. Z7 communications will handle all PR operations for the brand to increase awareness of its luxury hospitality services and dining experience across the region.

“With over a decade of experience in the luxury market, we are excited to be adding Palazzo Versace to our growing portfolio of hospitality brands,” says Zeina El-Dana, Founder and Managing Director, Z7 Communications. “We look forward to further developing the brand heritage and positioning Palazzo Versace as the top luxury hotel and dining destination in the region.”

New Senior Director at Z7 Communications

August 15, 2017/in Featured, Movers & Shakers /by Suad Ashimi

Z7 Communications has appointed Anna Vale to the role of Senior Director. Anna previously worked in London with brands such as Clinique and Tom Ford, and most recently with Estée Lauder in New York as Executive Director of Global Communications, where she oversaw the brand’s communications strategies for international markets. In her new role, she will be responsible for implementing Z7 Communications’ strategic growth plan and strengthening the agency’s positioning as well as raising their profile in the Middle East.

“I am absolutely delighted to have Anna join the team at a hugely exciting time for Z7,” says Zeina El-Dana, Founder and Managing Director, Z7 Communications. “Appointing someone of Anna’s international calibre is a testament to the drive and growth of the agency and her strong experience in global markets will ensure that we build on our current success long into the future.”

Skincare brand appoints Z7 Communications

April 19, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based PR agency, Z7 Communications has won the PR account for Murad. Founded by Howard Murad in 1989, Murad is a healthcare brand that offers a range of clinical skincare products with an aim to obtain a younger, healthier and happier life for everyone. Z7 Communications will handle all PR operations for the launch of Murad across the Middle East and work closely with the brand’s regional distributor, Al Tayer Group, to elevate and support its development across the region.

“We are very excited to announce this new partnership with Murad, which is a great addition to the Z7 Communications beauty portfolio,” says Zeina El-Dana, Founder and Managing Director, Z7 Communications. “We believe in the institution and philosophy behind the brand and look forward to supporting their growth and expansion in the region.”

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