RAPP ME has appointed Mimi Nicklin to the role of Managing Director. With a wealth of experience in strategic and creative communications, Mimi previously worked across brands in South Africa including Coca-Cola, Kimberley Clarke, Samsung and Unilever and most recently worked with WPP Team GSK in Singapore where she held the role of Vice President. In her new role, she will focus on new strategic insights and creativity and strive for mass impact while leveraging data to drive delivery.
“In a time when the whole world is saying the same thing and many agencies offer a very similar offering I think it’s the quality of the talent that creates loyalty to our agency brands,” says Mimi. “My number one focus is on our people, our environment, our culture and our brand, ensuring that the team at RAPP are the most fulfilled and valued in our industry.”