Forever Sports Middle East has launched in Dubai. The regional edition of the dedicated monthly sports and lifestyle publication, originally from Haymarket publishing in the UK, will be published in Dubai by White Fox Publishing. Aimed at the region’s male, 18–40 year old audience, the title will cover all things sports as well as subjects ranging from technology through to fashion and grooming.
The title will be available in both English and Arabic and will have an initial print run of 20,000 copies across the UAE, Kuwait and Saudi Arabia. Forever Sports Middle East will be available in sports retail outlets and superstores, as well as sports bars and clubs, for AED15.
“We offer our readers a variety of content that no other magazine delivers, from mainstream sports such as football, athletics, cricket, tennis and boxing, to increasingly popular American sports such as American football and basketball,” says Noel Ebdon, Editor in Chief, Forever Sports Middle East. “Interviews with all of the biggest personalities are crucial in our editorial mix – with personality being the operative word here – we’re not interested in media-trained bores. The first few editions of Forever Sports in the UK in 2016 included shoots with Ronaldo, Amir Kahn, Joe Hart and Anthony Joshua, but we’re also interested in ordinary people, so we’ll be talking to local sports people of all nationalities who are pushing the boundaries in their field.”