What’s On Dubai welcomes Layla Haidrani 

What’s On Dubai, Part of Motivate Publishing Group, has appointed Layla Haidrani to the role of Features Editor. As the winner of the PPA New Business Journalist Of The Year in 2017, Layla has worked with publications such as Refinery29, Time Out London, Grazia and Cosmopolitan Middle East and most recently worked with the Mayfair Times in the UK where she held the role of Lifestyle Writer. In her new role, she will be working on a variety of features including events, culture, art and travel, as well as contribute to What’s On Abu Dhabi and

“I’m thrilled to be joining team What’s On, and I can’t wait to get stuck into Dubai life,” says Layla. “I’m excited to join a talented team and seeing what’s new and exciting in the city.” takes on new Online Reporter, part of Motivate Publishing has appointed Alice Holtham to the role of Online Reporter. A graduate of London College of Fashion with a degree in Fashion Journalism, Alice most recently worked with 4-Front Facilities Management, where she worked on PR and across F&B brands such as The Scene, Jekyll & Hyde and Mr. Miyagi. In her new role, she will join the What’s On Dubai team and be responsible for reporting on an array of Dubai news for as well as be a key point of contact going forward for restaurant and nightlife happenings across the city. She will also work alongside the Features Editor, Deputy Editor and Head of Editorial Content to curate weekly features as well as contribute to the creation of new content on the site.

“I’m so pleased to be joining the What’s On digital team at such an exciting time for the site,” says Alice. “It’s a fantastic team and I’m really looking forward to delivering cutting-edge content and reporting on the ever-evolving Dubai landscape.”

Motivate promotes Nyree McFarlane

Motivate Publishing has promoted Nyree McFarlane to the role of Head of Digital Content. Previously Online Editor for What’s On Dubai’s digital platform, Nyree will now be responsible for the development and growth of all digital platforms for the publishing house, including, and

“I’m really excited to be able to help drive Motivate’s already excellent digital brands into the future, building agile, innovative, audience-loyal products that put story telling first,” says Nyree. “We already speak to a unique audience of a million people a month and I look forward to seeing the reach continue to build.”

Laura Coughlin promoted to Deputy Editor

Laura Coughlin has been appointed as the new Deputy Editor for both What’s On magazine and the digital version, Having joined Motivate Publishing 12 months ago, Laura previously worked across both titles as Features Writer.

In her new role, Laura will work alongside the title’s senior editors, designers and writers to create engaging and brilliant content covering subjects that range from music to restaurant reviews and adventure to new activities in UAE. Laura will also focus on making the number one go-to online portal for breaking news, upcoming events, and the latest in food and fitness in the UAE.

“I am extremely proud to be part of the What’s On team,” says Laura. “We will continue to bring practical, interesting and exciting content to ensure our readers love the emirates as much as we do.”

For further information, contact Laura Coughlin at / +971 (0)4 427 3097 goes live

Motivate Publishing has today increased its online presence with the launch of The platform, which bills itself as the go-to guide for expert opinion, insider info, news, reviews, entertainment, competitions and more, will complement the print magazine, while offering its own unique content.

“We’re really proud of what we have created, especially with the launch campaign which celebrates 35 years of Dubai (,” says Matthew Fortune,’s Web Editor. “As the longest-running entertainment magazine in the region, we’re  in a unique position at having watched this incredible city grow into the exciting hub it is today. We hope this is shown in the engaging content we have delivered on Long may our – and the city’s – expansion continue.”