Second edition of VFDE announced

Vogue Italia, in association with The Dubai Mall, has announced the second annual Vogue Fashion Dubai Experience (VFDE), to be held at The Dubai Mall from October 30 – November 1 2014. A platform to encourage the upcoming generation of fashion designers and set a benchmark to encourage future talent, VFDE will host an array of workshops and panel discussions for the public.

Additionally, VFDE will showcase the talent of eight new international designers at a fashion show to be held at The Dubai Mall Fashion Catwalk on October 30. The designers have been selected by Vogue Italia as part of VFDE’s focus on mentoring new talent. A panel of international fashion players will attend the exhibit of the S/S 2015 collections.

Following the first global talent scouting competition which launched in January 2014, organised by The Dubai Mall and Vogue Italia, with the support of, 20 emerging designers will also showcase their S/S 2015 collections at this year’s VFDE, at the ‘International Talents Showcase’ at Armani Hotel Dubai, held from October 31 – November 1.

The Dubai Mall mag distributed with Vogue Italia

It has been announced that the October issue of The Dubai Mall Magazine will be bagged and distributed with Vogue Italia to coincide with the Vogue Fashion Dubai Experience, which takes place at The Dubai Mall on October 10, 2013. Nicholas Publishing International, publishers of The Dubai Mall Magazine, will print 10,000 additional copies for the occasion.

The evening is the brainchild of Mrs. Franca Sozzani, Editor-in-Chief of Vogue Italia, and Mr. Mohamed Alabbar, Chairman of Emaar Properties, and will offer fashion shows, exhibitions, interactive events and celebrity appearances.