Global integrated communications agency, Grayling has been appointed as the PR partner for Virgin Mobile Middle East and Africa. Headquartered in Dubai, Virgin Mobile Middle East and Africa is a mobile virtual network that provides telecoms services across the region. Grayling will be responsible for developing and executing strategic public relations plan for Virgin Mobile Middle East and Africa. The agency will also play an important role in strengthening the mobile network’s PR footprint as the company looks to launch the brand in the new markets across the region in the next few years.
“Virgin Mobile Middle East and Africa is a truly dynamic company with a unique vision for the future of mobile,” says Jonathan Shillington, Managing Director, Grayling. “We are honoured to be working with such an exciting global entity and we look forward to building their brand even further as they continue to grow and gain momentum across the markets.”