Dentsu Aegis welcomes Simon Woodward

Simon Woodward has joined Dentsu Aegis Network as Head of Amplifi Middle East and North Africa (MENA). Having previous agency experience with Universal McCann, GroupM and Mindshare across the Asia-Pacific (APAC) region, Simon was most recently Global Head of Agencies & Media Management at Microsoft Mobile Devices. In his new role, Simon will be based in Dubai reporting to Michael Nederlof and working with the teams of Abdalla Bibi, Head of Trading UAE and Siddhi Dhavale, Director of Amnet and Digital Buying.

“I am delighted to take this new role to lead such an integrated platform in MENA,” says Simon. “With the growing trends of convergence and globalisation, an agency’s media functionality needs to evolve beyond media efficiencies and rates. I believe Amplifi, which is structured to work collaboratively with our media, digital and technology partners, will bring out the best media performance and business outcomes through a cooperative approach.”

For further information, contact Sara Paye at / +971 (0)4 447 4996

New Regional Investment Director for UM

Universal McCann (UM), has announced the appointment of Ziad Chalhoub as its new Regional Investment Director. He will be based at UM’s Hive H.Q. in Tecom and will report to Rizk Naifeh, Executive Vice-President of MCN Media. Chalhoub’s remit will see him overseeing all media trading in the GCC and the Levant for UM’s and Magna brands. Ziad has worked on the region’s largest multinational accounts for blue-chip brands including PepsiCo, Du, Kingdom Holding and Beiersdorf, among others.


“In a fragmenting and evolving media marketplace, UM is more than ever committed to securing its market-leading position and competitive edge by recruiting the very best talent that the region has to offer,” said Rizk Naifeh, Executive Vice-President of MCN Media. “Ziad’s appointment is tangible proof of UM’s continual quest for excellence and he will be a valued member of the UM team.”