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Let’s Talk reveals agenda for upcoming event

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‘Let’s Talk’, a newly launched event series for media and communications professionals announces the agenda of its upcoming event, Crisis Communication: Riding out the Storm – Trends, Challenges & Best Practices. Taking place from March 8-9, 2017 at the Address Hotel Dubai Mall, the event aims to provide a platform for industry professionals to discuss the factors that impact an organisation’s crisis communication strategy.

On the first day of the event, an opening panel featuring industry experts will discuss crisis communication in the region and highlight the need for training in the field. The event will also host an agency-client debate on the level of consultancy services in crisis communication in the region. Following the UAE event, the same theme will be implemented across all events under the first phase of ‘Let’s Talk’ that will take place in Kuwait, Saudi Arabia and Egypt in 2017.

The UAE conference will be followed by a training workshop taking place on March 9, 2017, which aims to educate and train participants on crisis management.

“We are thrilled to launch this initiative across the region,” says Mohammed El-Batta, Managing Director, Fekra Communications. “It is an unorthodox approach to crisis communication where we are looking at more niche, focused topics to discuss this year. The world is clearly going through several shocks this year such as Brexit, the US elections and hence changing the rules of the game. Our region is also witnessing immense economic, social and geopolitical volatility. Leaders’ ability to handle crises and maintain clear and present communication has never been more important.”

New Regional Content Director at Action

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Action Global Communications has appointed Barry King to the role of Regional Content Director for the GCC. With over 15 years of editorial experience, Barry was most recently Editor at 7DAYS UAE. In his new role, he will be responsible for creating and curating content for the agency’s clients across the region.

“Having worked as a journalist for the past 16 years, I’m very much looking forward to developing new skills and developing content for Action Global and our clients,” says Barry. “I’ve known some of the team for more than 10 years and having been on the ‘other side’ for so long, I’ve always been impressed with how the agency has operated. It’s exciting times for Action Global and I’m looking forward to helping the agency grow and develop.”

New Communications Director at TKD Lingerie

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GCC retail brand, TKD Lingerie has appointed Andrea Gissdal to the role of Communications Director. Previously Associate Director at Four Communications, Andrea will now manage all marketing and communications activity for the brand across the region.

“As TKD Lingerie has evolved as a brand, so has our need for strategic, on-brand communications,” says Kate Kikano, Owner, TKD Lingerie. “It is a pleasure to welcome Andrea to the TKD Lingerie team, and I am looking forward to working together as we face the next phase of our development.”

 

Grey Middle East welcomes new CCO

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Global communications agency, Grey Group has promoted Ali Shabaz to the role of Chief Creative Officer (CCO) for its Middle East offices. Previously CCO for Grey Group in Southeast Asia, Ali has over 20 years of experience as a Creative Director. In his new role, he will be based in Dubai and will report to Nirvik Singh, Chairman and CEO of Grey Group – Asia Pacific, Middle East and Africa.

“Ali is highly experienced and has tackled creative work across numerous industries and geographies,” says Nirvik Singh, Chairman and CEO, Grey Group – Asia Pacific, Middle East and Africa. “Under his leadership in the Middle East, we are looking to further bolster our creative output and Ali will play an instrumental role in this process. I am confident that he will bring the same dedication, vast knowledge and experience to his new role.”

Ali adds, “It was truly an honour to be leading the creative across Southeast Asia and working with some of the most talented people in the industry. I am excited about taking on the new role and creating brand experiences for our clients in the Middle East region.”