Grey Middle East welcomes new CCO

Global communications agency, Grey Group has promoted Ali Shabaz to the role of Chief Creative Officer (CCO) for its Middle East offices. Previously CCO for Grey Group in Southeast Asia, Ali has over 20 years of experience as a Creative Director. In his new role, he will be based in Dubai and will report to Nirvik Singh, Chairman and CEO of Grey Group – Asia Pacific, Middle East and Africa.

“Ali is highly experienced and has tackled creative work across numerous industries and geographies,” says Nirvik Singh, Chairman and CEO, Grey Group – Asia Pacific, Middle East and Africa. “Under his leadership in the Middle East, we are looking to further bolster our creative output and Ali will play an instrumental role in this process. I am confident that he will bring the same dedication, vast knowledge and experience to his new role.”

Ali adds, “It was truly an honour to be leading the creative across Southeast Asia and working with some of the most talented people in the industry. I am excited about taking on the new role and creating brand experiences for our clients in the Middle East region.”