United Arab Emirates – Page 76 – The Media Network

One – Source launches in the UAE

April 26, 2017/in Featured, New Launch /by Suad Ashimi

PR professional Sharon Fernz has launched new marketing and PR agency, One – Source in the UAE. With over 12 years of experience in the PR and marketing industry, Sharon previously worked in India with Lowe Lintas as Account Manager, at Ogilvy Public Relations as Account Coordinator and most recently in Dubai with RSA Logistics as Assistant Manager – Brand and PR. The Dubai-based agency will offer services that include media relations, strategic partnerships, brand sustainability campaigns, copywriting, content creation and concept development to clients across the UAE. The agency will also provide expertise, knowledge, ideas and advice to clients to enhance their brand equity and corporate reputation across the GCC region.

“Giving up a nine to five job to go out alone is a very overwhelming thought, but I have had so much support since I made the decision,” says Sharon. “I strongly believe in the quote ‘you never lose in business you either win or you learn’ – I am very excited to see what the future holds.”

expose-communications signs home interior account

April 26, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based marketing and PR agency, expose-communications has secured the account to handle all PR activities for the launch of ISSARCH in the region. ISSARCH is a luxury design atelier and furniture broker that specialises in interior as well as architectural design of residential, commercial and hospitality projects. expose-communications will be responsible for all PR operations andmedia relations to raise awareness of the ISSARCH’s launch in the region.

“This is yet another unique addition to our expanding interiors portfolio and is a wonderful brand to be working with,” says Dana Abdelhadi, Managing Partner, expose-communications. “We feel ISSARCH’s affluent yet stunningly elegant aesthetic will be well-received in the region, while the group’s long-standing presence gives it an edge in the market. We look forward to working with them and launching them in the region.”

McLaren appoints new agency

April 25, 2017/in Account win, Featured /by Suad Ashimi

Digital marketing agency, Bruce Clay Middle East has won the account to handle all digital operations for McLaren across the UAE. McLaren is an automotive brand that uses racing technology and expertise to create advance performance cars that deliver ownership experience to customers and car lovers. Bruce Clay Middle East will be responsible for all digital activities for McLaren across the UAE through digital initiatives and projects to create a strong online presence as well as open multiple channels for users of the brand to interact across the country.

“McLaren is an iconic and respected brand in the automotive industry and it is truly an honour and privilege to develop their digital strategy for the UAE,” says James Gaubert, CEO, Bruce Clay Middle East. “As a digital marketing agency, our core strength lies in conceptualising and developing unique propositions for each of our clients and we intend to apply our expertise to building McLaren’s digital footprint in the UAE.”

New launch at House of Comms

April 25, 2017/in Featured, New Launch /by Suad Ashimi

Dubai-based integrated communications agency, House of Comms has launched new creative division, experiential. The new division will focus on helping clients build their brands using non-traditional, high-impact and event management solutions. The launch of the new division will also see the appointment of Laura McCartney as Head of experiential, bringing with her over seven years of experience and having previously worked with Edelman Dabo as Account Director. In her new role she will work across House of Comms’ portfolio of clients and oversee the experiential operations as well as the development of creative strategies for the new division.

“The most successful campaigns I’ve worked on previously have been those where integration was at the heart of the project, allowing for the best possible results for clients,” says Laura. “House of Comms was a natural fit for me personally, where I can build on my experience with some amazing clients but also take on more truly integrated communications campaigns. I’m hugely excited!”

Grey MENA secures mineral water brand

April 25, 2017/in Account win, Featured /by Suad Ashimi

Global advertising and marketing agency, Grey MENA has won the account to handle the advertising and marketing account for the launch of natural mineral water brand, AQUA Carpatica in the Middle East. Founded by Jean Valvis, AQUA Carpatica is a Romanian-based company that provides natural mineral water with an aim to improve the lives of everyone. Grey MENA will handle all communications including the digital and social presence of AQUA Carpatica as it launches across the Middle East.

“At Grey, we are really excited to be partnering with one of the world’s leading natural mineral water brands and we are truly looking forward to fuse our creative minds with the AQUA Carpatica team in order to plan, coordinate and execute a series of winning campaigns and initiatives that will launch, present and anchor the brand’s core values in the minds of consumers across the Middle East,” says Nadim Khoury, CEO, Grey MENA.

SOHO to handle fitness account

April 20, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based boutique agency, SOHO Communications has won the PR account for NRG Fitness. Located at Marina, NRG Fitness is a semi-personalised training facility that caters to all fitness levels through progressive training by experienced and international trainers. SOHO Communications will handle all PR operations for NRG fitness through PR and media campaigns to raise awareness of the brands presence and fitness facilities across the UAE.

‘We are thrilled to be working with this new business,” says Peta Thorpe-Evans, Co-Founder, SOHO Communications. “The NRG Fitness team are dynamic and experts in their field. They really do make working out fun!’

Cannes Lions 2017 Jury revealed

April 19, 2017/in Featured, Regional News /by Suad Ashimi

Motivate Val Morgan, the official representatives of Cannes Lions International Festival of Creativity has named this year’s jurors from the UAE set to judge entries from across the region. The members of jury will include Josephine Younes, Creative Director of McCann FP7/DXB, Elda Choucair, CEO of PHD MENA, Sascha Kuntza, Creative Director of Memac Ogilvy and Firas Medrows, Executive Creative Director of DDB Dubai. The upcoming festival will see a panel of jurors categorised under radio, promo and activation, direct and media in the UAE to shortlist and announce the winners at the event ceremony from June 17 – 24, 2017.

Skincare brand appoints Z7 Communications

April 19, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based PR agency, Z7 Communications has won the PR account for Murad. Founded by Howard Murad in 1989, Murad is a healthcare brand that offers a range of clinical skincare products with an aim to obtain a younger, healthier and happier life for everyone. Z7 Communications will handle all PR operations for the launch of Murad across the Middle East and work closely with the brand’s regional distributor, Al Tayer Group, to elevate and support its development across the region.

“We are very excited to announce this new partnership with Murad, which is a great addition to the Z7 Communications beauty portfolio,” says Zeina El-Dana, Founder and Managing Director, Z7 Communications. “We believe in the institution and philosophy behind the brand and look forward to supporting their growth and expansion in the region.”

City 7 TV changes ownership

April 19, 2017/in Featured, Regional News /by Suad Ashimi

Following the recent announcement that well-established Saudi-Arabian news channel, Al-Arab has ceased operations, another channel in the region has been on the brink of closure leading to a change of ownership. Dubai-based English language television channel, City 7 TV formerly part of BinHendi Enterprises, will now operate under the umbrella of WeTel-TV, a TV platform for global educational news and current affairs. The new acquisition will be headed by President and Editor-in-Chief of WeTel-TV, Adil Matin and will also see City 7 TV continue operations, but as a new educational TV in the UAE.

hug partners with HMD Global

April 19, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based digital advertising agency, hug digital has signed an agreement with the exclusive licensee of the Nokia brand for phones and tablets, HMD Global. Founded in 2016, HMD Global aims to rebrand Nokia phones and tablets as well as plan for them to run on the Android operating system. The new partnership will see hug digital handle all marketing and communications activities for HMD Global across the MENA region by working on the brand’s social assets while providing content creation, community management, digital campaigns, reporting, research and web listening.

“Nokia is a truly iconic, globally recognised and trusted brand,” says Hussein M. Dajani, Chief Operating Officer, hug digital. “We are proud and honoured to be uniting with HMD Global as their communications partner across the MENA region as it begins this exciting new chapter for Nokia’s branded mobile phones and tablets.”

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