United Arab Emirates – Page 223 – The Media Network

Insignia PR wins Alila Jabal Akhdar account

June 22, 2014/0 Comments/in Account win /by Team TMN

Insignia PR has won the account to represent the Alila Jabal Akhdar hotel in the MENA region. Located by the Al Hajar Mountains in Oman, the Alila Jabal Akhdar officially opened in May 2014, and marks the first step into the Middle East for Alila Hotels and Resorts – the hotel management group which operates in India and the Asia Pacific region.

“We feel privileged to be the first to introduce Alila Hotels and Resorts to the Middle East,” says Gabriela Asquith, Director, Insignia PR. “I’ve had the pleasure of visiting the resort twice since its opening, and this new destination resort has revolutionised luxury hospitality in the Middle East.”

Active PR signs Skydive Dubai

June 19, 2014/0 Comments/in Account win /by Team TMN

Active PR has won the account to represent Skydive Dubai in the UAE. Launched over four years ago by H.E. Nasser El Neyadi, Skydive Dubai’s profile will be raised by Active PR as a global progressive centre in skydiving, with the aim to push the boundaries of human flight in the Middle East and beyond.

“We’re really ecstatic about having the opportunity to work closely with Skydive Dubai and realising their communication objectives,” says Sawsan Ghanem, Managing Partner, Active PR. “This is a great addition to our client portfolio, and one for which we have great ideas and initiatives for spreading the word to target audiences and in turn ensure a successful partnership.”

PHD partners with IPA

June 18, 2014/0 Comments/in Regional News /by Team TMN

PHD, part of the Omnicom Media Group, has partnered with the UK’s Institute of Practitioners in Advertising (IPA) to localise and adapt its professional education material and examination for Middle East media professionals. Established for over 10 years, The IPA Foundation Certificate is an award-winning online learning program designed to provide junior industry professionals with the knowledge to perform their day-to-day roles with confidence and expertise. With over 10,000 executives in the UK certified, PHD are the first media agency executives in the Middle East to take and successfully pass the exam to secure the IPA’s Foundation Certificate.

“PHD is all about ‘finding a better way,’ not just for ourselves or our clients, but also for the industry in which we operate,” says Elda Choucair, Managing Director, PHD UAE. “Wherever it operates, PHD has always been a strong supporter of raising industry standards. I am very proud of the role we’ve taken in localising IPA’s Foundation Certificate for our industry and our team’s results in the examination. We’ve partnered with the IPA because we see it as part of our role to develop the future talent of our industry.”

InsideOut Magazine launches redesign

June 18, 2014/0 Comments/in New Launch /by Team TMN

Gulf News Magazine’s flagship home and interiors title, InsideOut has undergone a complete redesign and resize as part of its wider brand strategy. After two months of development, the final look is on sale in all major retail outlets, led by Art Editor Sue Mae Easton and Acting Editor Sharon Parsons.

“Even the loveliest homes need redecorating every now and then, and we’ve taken that approach with InsideOut,” says Sharon. “A smart new logo, chic new size and fonts have been just the start! With comprehensive sections, greater depth of content and clearer signposting of the key editorial pillars – homes, decorating, shopping, design, gardens and property – we’re confident our discerning readership will find the modernised InsideOut more enjoyable, inspirational and useful than ever.”

Katie Heskett, Associate Publisher of Gulf News Magazines adds, “InsideOut has always been a huge success in the homes and interiors market and our plan is to expand on this with a comprehensive digital platform and a series of brand extensions – including events and standalone publishing projects. The starting point was to ensure our core brand was where we wanted it to be – and this new look is the perfect foundation for all our growth.”

Associated Press launches AP Middle East Extra

June 17, 2014/0 Comments/in New Launch /by Team TMN

Associated Press (AP) has launched AP Middle East Extra, a new service offering more unique video content centred on significant news in the Middle East. Created for media organisations in the region, as well as those outside with a strong interest in the MENA region, AP Middle East Extra is designed to meet customer needs in this significant growth area for the media industry.

The selected stories and features are regionally focused and cover the news, human-interest, cultural, economic and technology stories. AP Middle East Extra also includes reports, interviews and perspectives on international news for Middle East audiences and, alongside AP’s existing global video news service, adds depth to its coverage of the region. Content for AP Middle East Extra will be provided by a team of video journalists based across the region and five stories, with both Arabic and English scripts, will be delivered daily between Sunday and Thursday, as well as four special features every Friday.

AP Middle East Extra is available for delivery through AP Media Port and AP Video Hub. For more information visit www.ap.org.

Blue Apple secures Indigo Properties account

June 17, 2014/0 Comments/in Account win /by Team TMN

Blue Apple has been appointed to handle the advertising and public relations for Indigo Properties in the UAE. Established in 2004, Indigo Properties is now gearing up to launch their flagship real estate project called Indigo Zen in Dubai Golf City, an exclusive community of 350 villas.

“I am very excited to collaborate with Blue Apple for our marketing communications needs,” says Anand Lakhiani, Director, Indigo Properties. “The team demonstrated a strong understanding of building the brand in the current real estate landscape and presented an insightful, fresh approach. I look forward to a long term and mutually rewarding relationship.”

Saffron Media launches Femina Middle East

June 16, 2014/0 Comments/in New Launch /by Team TMN

Saffron Media has announced the launch of Femina Middle East magazine. A woman’s fashion and lifestyle magazine, Femina is part of Worldwide Media, and falls under the umbrella of the Times of India Group. The launch party is scheduled to take place tonight at MusicHall, Jumeirah Zabeel Saray, and Femina Middle East will hit the shelves on June 23, 2014, in all major retail outlets in the UAE, with a retail price of AED 15.

“Femina Middle East is all about the beautiful and enterprising women of the region, and the real women stories are going to be the core feature of the magazine,” says Tehrin Sheikh, Managing Editor, Femina Middle East. “We hope to bring to readers a magazine that is opulent, chic and inspiring.”

Lina Rassam joins TCApr

June 16, 2014/0 Comments/in Movers & Shakers /by Team TMN

Lina Rassam has joined the TCApr team as Account Manager. Lina previously worked across lifestyle brands as Account Manager for Soul Communications in Dubai, and in her new position she will represent five-star luxury hotels based in Monaco, Maldives, Seychelles and Mauritius, with a primary focus on Arabic media.

“After managing clients in the UAE for two years, I’m excited to deal with clients based abroad,” says Lina. “I’m thrilled to join the team at TCApr as they’ve all been very welcoming, and the energy in the office is great.”

FP7/DXB wins Arla Foods account

June 15, 2014/0 Comments/in Account win /by Team TMN

FP7/DXB has signed the creative advertising account for Danish dairy cooperative, Arla Foods. Effective from July 1, 2014, FPY/DXB will oversee the communications for Arla Foods’ four main brands – Arla, Lurpak, Castello and Dano – across the MENA region. Established in 1880, Arla Foods has more than 12,000 current owners based in Sweden, Denmark, the UK, Germany, Belgium and Luxembourg, with each owner granted a vote in the cooperative democracy.

“FP7 impressed us from the very beginning,” says Kristian Lerche Nielsen, Regional Director of Marketing, Arla Foods. “It was apparent through the whole process that they have the insight, creativity and market intelligence to be our strategic partner. The agency will enable us to reach our objective of doubling our branded business in the MENA region, and initiating our partnership with FP7 is a very exciting prospect.”

Sasan Saeidi, Managing Director of FP7/DXB adds, “We are absolutely delighted with this major win and so proud to partner with Arla Foods. We hope to further support all these brands with strategic channel communications and make them even more relevant through ‘truths’ that only these brands can claim. Here’s to the start of a great partnership.”

TishTash signs Kelly Lundberg

June 15, 2014/0 Comments/in Account win /by Team TMN

TishTash has won the PR account to handle celebrity stylist Kelly Lundberg and the launch of her online course, The 7-Step Styling Formula in the Middle East. The online course, which officially launched June 1st 2014, will be launched across the GCC with a number of events planned across the region over the coming summer and autumn months.

“We are so excited to be working with Kelly Lundberg,” says Natasha Hatherall, Managing Director, TishTash. “Her own business, StyleMeDivine, is already a big influence in the styling industry, and we’re looking forward to the next few months as we’ve got a lot planned.”

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