United Arab Emirates – Page 222 – The Media Network

Insignia PR to represent Cipriani

June 25, 2014/0 Comments/in Account win /by Team TMN

Insignia PR has won the account to represent Italian restaurant and lounge Cipriani in Abu Dhabi. The Cipriani hospitality brand was introduced to the Middle Eastern market when the restaurant launched in Yas Island Abu Dhabi, in 2010, and has since undergone a full refurbishment by Florentine architect Michele Bonan, re-opening its doors in October 2013.

“It was love at first bite with Cipriani Yas Island,” says Gabriela Asquith, Director, Insignia PR. “We’re very honoured to be representing this renowned hospitality brand, which has been running for four generations since the opening of Harry’s Bar in Venice, and look forward to building on its existing credibility in the Middle Eastern market.”

Sahira Ladha joins TCApr

June 24, 2014/0 Comments/in Movers & Shakers /by Team TMN

Sahira Ladha has joined the TCApr team as PR Manager. Formerly with GolinHarris as PR Manager in Dubai, Sahira led key blue chip accounts for the agency. In her new position, Sahira will manage TCApr’s two main clients – Monte–Carlo SBM and Constance Hotels and Resorts, along with handling the English copywriting and media relations.

“I am very pleased to have joined this small team of talented professionals at TCApr,” says Sahira. “We are keen to deliver the best to our clients and cater to the growing demands of PR for the luxury hospitality industry.”

Nominations open for EW Woman of the Year Awards

June 24, 2014/0 Comments/in Regional News /by Team TMN

Nominations for the Emirates Woman Woman of the Year Awards 2014 are now open. Celebrating its 10th anniversary, Emirates Woman Woman of the Year honours women of all nationalities who make a difference in the UAE. Nominations are open to the public now, and can be made at www.emirateswoman.com/awards, with the nomination process due to close June 30, 2014. The winners will be announced on November 5, 2014, in a ceremony taking place at the Montgomery Golf Club in Dubai. The headline sponsor for the awards is Al Ghurair Centre.

TOH PR signs Lulu Guinness

June 24, 2014/0 Comments/in Account win /by Team TMN

TOH PR has won the account to represent Lulu Guinness as its public relations agency in the GCC. The first Lulu Guinness store will launch in July 2014 in Dubai, and is the result of a franchise partnership with AMZ Group. The British designer’s collections of outré bags and playful accessories are currently stocked in the UK, New York, London, China, Thailand and Tokyo.

“The team and I are delighted to have been awarded the Lulu Guinness PR account,” says Sophie Toh, Founder and Managing Director, TOH PR. “Lulu’s iconic designs surpass being classed as mere fashion accessories and are becoming collectable items in their own right. With our agency’s experience in the luxury sector and very real connections to the region’s influencers, we feel best placed to tell the Lulu Guinness story to a new, Middle Eastern audience.”

OLN launches JustFood.tv

June 23, 2014/0 Comments/in New Launch /by Team TMN

Online Lifestyle Network (OLN) has launched Arabic cooking platform JustFood.tv. With a collection of exclusive videos, recipes and chefs, JustFood.tv aims to create a platform that will provide women and men with expert advice to embrace cooking in the region. The new website launch complements OLN’s existing network of Arabic digital magazines, which include Nawa3em.com, gheir.com, Ra2ed.com and Chababs.com as well as OLN TV, the lifestyle and entertainment platform that streams video content in the Arabic language.

“With JustFood.tv we were looking to create a hospitable and sociable experience,” says Rudolf Jabre, CEO, OLN. “So, it was essential for our users to be able to easily explore premium content. We also wanted to showcase JustFood.tv as an ideal partner for brands and advertisers to create great culinary and consumer experiences in the region, as food and cooking represent a rich area in the digital world today. We’re very excited for the possibilities ahead.”

Zoya Sakr Jabre, Group Editor-in-Chief of OLN adds, “The food culture has evolved and changed so much in the last decade, and is about much more than sustenance; it’s about health and creativity. JustFood.tv reflects the food revolution in our culture, whilst also celebrating the Middle East’s exuberant and eclectic tastes.”

Ad Fusion signs Oceanic Khorfakkan Resort

June 23, 2014/0 Comments/in Account win /by Team TMN

Ad Fusion Media has secured the account for Oceanic Khorfakkan Resort and Spa as its creative ad agency in the Middle East. Having undergone a full renovation in January 2012, Ad Fusion Media will support the Fujeirah-based hotel in achieving its strategic and creative brand positioning.

“We are so excited to work together with Oceanic Khorfakkan Resort and Spa,” says Aishah Yousef, General Manager, Ad Fusion Media. “We look forward to creating a solid foundation of business and friendship with the hotel.”

Lucy Torchia joins Sound & Stage Middle East

June 23, 2014/1 Comment/in Movers & Shakers /by Team TMN

Lucy Torchia has joined the team at ITP Publishing as the new Editor of Sound & Stage Middle East. Prior to joining, Lucy was Editor for Read magazine at WhiteFox Media, where she managed a small team of editorial and design staff. Lucy takes over from Tom Norton who remains at ITP working on the consumer floor at Esquire.

NPI undergoes rebrand

June 22, 2014/0 Comments/in Regional News /by Team TMN

NPI – formerly Nicholas Publishing International – has undergone a full rebrand and redesign, which includes renaming the company’s full title to npimedia (NPI). Established in 1997, the UAE publishing company has unveiled a new name, brand identity and logo as part of a dynamic evolution to change the shape of the company, in a cultural sense as well as the outward projection of the NPI brand. NPI’s portfolio includes five editions of Concierge magazine (Dubai, Abu Dhabi, Arabic, Russian and Chinese), as well as The Dubai Mall Magazine, Rotana magazine and a portfolio of eight meetings industry magazines – meetme and meet destination guides.

“As part of our renaming, we have also rolled out a new brand identity for the company,” says Rob Nicholas, Managing Director, NPI. “For too long we have focused on elements of our portfolio and paid less attention to the umbrella under which they fall. We felt that the company needed a brand presence that is at least as strong and engaging as our core media.”

Signé collaborates with Rolls Royce

June 22, 2014/0 Comments/in Regional News /by Team TMN

Signé magazine has announced its collaboration with Rolls Royce Middle East to produce an illustration essay regarding the new Rolls Royce Wraith model and the lifestyle aspects of a Wraith man. The illustration essay will consist of 16 pages, with a specialised team in Milan to produce the 8 illustrations which will accompany the feature. Signé will be the first and only publication in the Middle East to execute such a story for Rolls Royce Middle East, and the feature will be the cover story for the summer edition of the magazine, available at the end of this month.

“We are really excited to work on this unique project with a prestigious brand like Rolls Royce,” says Roshin Rahman, Executive Editor, Ad Maiora Media. “The illustrations will soon be available in the print and online version of Signé magazine.”

TOH PR signs RAKBANK account

June 22, 2014/0 Comments/in Account win /by Team TMN

TOH PR has been appointed by RAKBANK as its public relations agency in the UAE. Established for almost 40 years and with assets worth AED 31.5 billion, TOH PR will be responsible for all of RAKBANK’s media relations, communications and events in the region.

“We are delighted to be working with RAKBANK,” says Sophie Toh, Founder and Managing Director, TOH PR. “It’s an exciting opportunity to work with their in-house team to increase awareness of the bank’s brand and product offering, commitment to nationalisation, and focus on CSR. We aim to support them in increasing their customer base and widening their demographic.”

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