United Arab Emirates – Page 214 – The Media Network

Blue Apple to represent VKOOL®

September 3, 2014/0 Comments/in Account win /by Team TMN

The KAPICO Group, a global conglomerate, has appointed Blue Apple to handle the PR account for their premium window tinting film brand VKOOL®, following a competitive pitch. VKOOL® is a market leader in high-performance premium window film for automotive, architectural, commercial and residential, as well as marine applications. The PR mandate has been initiated with immediate effect, with Blue Apple carrying out a PR campaign and strategy in sync with VKOOL®’s vision and business objectives across the UAE, Oman and Kuwait markets.

“Blue Apple by far demonstrated a clear understanding of the PR brief and was an excellent choice to enhance VKOOL®’s brand image,” says K.T. Govindarajan, President, Performance Window Film Division, KAPICO Group. “I am very excited about the prospect of working with Blue Apple and anticipate a highly successful collaboration.”

Vishal Anand, CEO of Blue Apple adds, “VKOOL® is the undisputed leader in the premium window film market in the automotive industry, and we are excited and privileged to represent them and look forward to joint success and growth .”

Stylist Arabia welcomes new editorial team

September 2, 2014/0 Comments/in Movers & Shakers /by Team TMN

Fashion and lifestyle weekly Stylist Arabia has welcomed the new members of its editorial team. In addition to Devinder Bains as Editor of the magazine, Laura Chubb joins as Acting Deputy Editor, with Dina Yassin as Acting Fashion and Beauty Editor.

Set to launch this October, the weekly ‘freemium’ magazine will start with a circulation of 50,000 across Dubai and Abu Dhabi, offering a mix of high-end fashion, beauty, entertainment and thought-provoking features to smart, sophisticated and successful women in the region.

ITP Publishing to launch Arabic women’s website

September 2, 2014/0 Comments/in New Launch /by Team TMN

ITP Consumer Publishing has announced plans to launch a digital-only, high-end, Arabic women’s website – AnaEmra’a. The site will be the first digital-only offering to join the company’s rising portfolio of lifestyle titles, and is set to officially launch in October 2014, with a series of events and bloggers’ teas across the GCC region.

Geared towards a savvy, internationally-educated, fashionable, Arabic speaking female audience between the ages of 20 and 45, AnaEmra’a.com aims to be a stylised source of information for women-on-the-go, providing up-to-the-minute content from the latest runway shows and fashion buys of the moment to luxury travel destinations, with the latest beauty trends and tips, health and fitness news and more.

“We are very excited to announce the launch of the first Arabic portal coming out of ITP Consumer Digital,” says Ali Akawi, Managing Director, ITP Consumer. “AnaEmraa.com is designed to be the imminent guide for Arab women living a stylish life in the Middle East. It encompasses the vibrancy and diversity of this region’s population and packages it into a contemporary platform.”

The site will be led by Nadine El Chaer, ITP Consumer Arabic Group Editor, and Ola Kseroof, AnaEmra’a.com Editor-in-Chief. With the expertise of Ola and Nadine, the aim of AnaEmraa.com is to reach a discerning Middle Eastern market. With an aggressive promotional online and offline campaign throughout the Gulf region, including Saudi Arabia, AnaEmraa.com will reach a digitally active audience that current print circulation does not touch.

EMS appoints Managing Director MEA

September 2, 2014/0 Comments/in Movers & Shakers /by Team TMN

EMEA’s leading roadshow truck provider, Event Marketing Solutions (EMS), has appointed Lucy Miller as Managing Director for the Middle East and Africa. An experienced marketing and events professional within the region, Lucy has spent 12 years with B2B marketing and advertising agency Gyro. In her new role, Lucy will drive business for EMS from the company’s newly opened Dubai office, providing innovative marketing solutions in the region.

“I am really excited about this opportunity,” says Lucy. “I look forward to helping extend the company’s service offering and deliver a truly strategic integrated marketing approach to international roadshow campaigns for clients from around the world.”

Keith Austin, Chief Executive for EMS adds, “After a thorough search and selection programme that saw many talented candidates, we are very excited to be welcoming Lucy to our team. Her wealth of knowledge and experience will be an invaluable asset to the company and we are excited to have her join at such a key time for the region. With the announcement of Expo 2020, the developments in world-leading infrastructure and the location of the city itself on the world map, Dubai is the go-to place for many of our global customers, and whilst we’re not new to the region, we know from our clients that there is huge potential to grow our service here. This appointment is a critical step in supporting our ambitious development strategy both regionally and globally.”

MCG Associates announces new Director

September 1, 2014/0 Comments/in Movers & Shakers /by Team TMN

MCG Associates, a leading international executive search and recruitment company specialising in the communications industry across the Middle East, has appointed Kate Watson as Director. Kate joins from Fabric Recruitment, where she spent four years as Senior Consultant MENA, responsible for maintaining and growing Fabric’s client and candidate base, as well as developing solid relationships on both the agency and client side. In her new position, Kate will manage MCG’s integrated communications team, placing international talent into the Middle East’s most impressive roles on behalf of a range of blue chip companies and international PR and marketing agencies.

“MCG is a growing business and our recruiters are the very best in the Middle East,” says Justin McGuire, Managing Director, MCG Associates. “Kate is an excellent addition to our team, as her international experience in the communications industry means our clients will benefit from her accumulated expert knowledge and understanding. I am delighted to welcome Kate to our company and look forward to supporting her bid to ensure that our integrated communications division thrives.”

Kate’s appointment comes as MCG Associates embarks on a major expansion programme. In addition to relocating offices in Dubai, the communications recruiter has launched candidate searches in the Far East, with plans to enter the US and South America in 2015.

Mint Leaf of London, Dubai appoints PR agency

September 1, 2014/0 Comments/in Account win /by Team TMN

PRCo Dubai has been appointed to represent Mint Leaf of London, Dubai as its public relations agency in the GCC. Established in 2003 in London, Mint Leaf’s newly launched Dubai venue is located on the 15th floor of the Emirates Financial Towers in the heart of DIFC, and offers contemporary Indian cuisine with a modern take on authentic flavours.

“We are very excited to be working with Mint Leaf of London, Dubai and to bring the elegant and exclusive London venue to the region,” says Jonathan Rivlin, Managing Director, PRCo Dubai. “We will be working hard with the Mint Leaf of London team to raise the bar of both fine dining and Indian cuisine in the GCC.”

Bijal Soni joins Namshi.com

September 1, 2014/0 Comments/in Movers & Shakers /by Team TMN

Bijal Soni has been appointed as PR Manager at Namshi.com, a leading online fashion destination in the Middle East. Set to head up the PR department, Bijal joins the team from TOH PR, where for the past two years she led the fashion and beauty team as Senior Account Manager.

“I am thrilled to be working alongside the pioneers of e-commerce in today’s competitive market,” says Bijal. “It is a refreshing change and I am looking forward to experiencing PR from the other side after almost seven years in an agency role.”

FP7/DXB wins Emirates Islamic

August 31, 2014/0 Comments/in Account win /by Team TMN

FP7/DXB has secured the marketing and advertising remit for Emirates Islamic, a leading Islamic financial institution in the UAE and a subsidiary of Emirates NBD Group. This comes after a selection process that was initiated in January of this year and included several multi-national advertising agencies. With this account, FP7/DXB will be solely responsible for the through-the-line communication for Emirates Islamic across its new brand and product platforms on both B2C and B2B segments.

“FP7’s team displayed a clear understanding of our business needs and a strong conviction to our growth aspiration,” says Wael Ibrahim, General Manager – Corporate Centre and Transformation at Emirates Islamic. “We look forward to working closely with them to create impacting and informative campaigns that will strike a chord with our audiences.”

Sasan Saeidi, Managing Director of FP7/DXB adds, “We are thrilled to be partnering with Emirates Islamic, a great brand with a solid plan to change the landscape of Islamic banking in the years to come. We firmly believe in the vision of Emirates Islamic and their plans to expand and provide new offerings in the growing and competitive Islamic banking industry. We are confident that we have the category know-how and the communication expertise to take them far.”

Six weeks left to enter for 2014 MEPRA Awards

August 31, 2014/0 Comments/in Regional News /by Team TMN

There are six weeks left to submit entries for the 2014 Middle East Public Relations (MEPRA) Awards. With the submission deadline scheduled for midnight on October 9, 2014, the finalists will be announced on November 2. Sponsored by Mubadala and Fabric as the Platinum and Gold sponsors respectively, the awards will be announced on November 26 at an awards ceremony and gala dinner held at the Westin Hotel Mina Seyahi in Dubai.

Entries for the awards are welcomed from businesses and individuals operating in the public relations sector across the Middle East. This year, thirteen best practice categories and three team categories are available, split into Sectors & Services, People & Agency and Techniques, with two awards not open to entries – Overall Campaign of the Year and Chairman’s Award – Contribution to the PR profession in the Middle East.

For more information and to register, visit www.mepra.org/en/awards/

Percept Gulf appoints new Chief Operating Officer

August 28, 2014/0 Comments/in Movers & Shakers /by Team TMN

Eymard Saldanha has been appointed as the new Chief Operating Officer for Percept Gulf in the UAE. With 25 years of experience in media and communications, Eymard has handled portfolios spanning global agencies, start-ups, brand development, business mergers and acquisitions in Europe, the Middle East and Africa. Prior to joining Percept Gulf, Eymard was Regional Director EEMEA – BAT and Head of Advertising MENA at Ogilvy & Mather Worldwide. In his new role, Eymard will be responsible for leading business development and integration of all marketing communication services for the Gulf region.

“Percept has been a pioneer in the entertainment, media and communications domain in the Gulf region and has set numerous benchmarks over the past two decades,” says Eymard. “Percept Gulf is an established name in the West Asia market and my mandate is to use the synergy of the Percept Group to propel us to a faster growth trajectory. I look forward to working closely with the team at Percept to ensure that we attain our lofty goals.”

Bipin Pathak, Founder and CEO of Percept Gulf adds, “We strongly believe that Eymard will be able to provide the leadership and vision that Percept Gulf requires to become an even stronger entity in the media and communications space in the Gulf region. His global leadership and brand experience will help us achieve the magnitude and growth targets we have earmarked for ourselves.”

Eymard’s appointment comes as a result of Percept Gulf’s recent restructure of its marketing communications services in the UAE. Percept Gulf will now encompass a wider spectrum of product offerings and solutions including advertising, brand marketing consultancy strategy, strategy, creative and design, public and media relations, digital marketing, integrated marketing communication consultancy, media planning and buying, digital media buying/planning, experimental marketing, sports marketing, brand activations and promotions and the marketing and promotion of intellectual properties owned by Percept Limited.

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