United Arab Emirates – Page 212 – The Media Network

SweetBeam partners with Grand Hyatt Dubai

September 15, 2014/0 Comments/in Account win /by Team TMN

SweetBeam, the marketing specialist focused exclusively on in-house guests in luxury hotels and resorts, has partnered with Grand Hyatt Dubai to deliver a full range of personalised guest communications services to boost in-house guest spending. SweetBeam will provide Grand Hyatt Dubai with turnkey services which include marketing consulting, guest intelligence and data analysis and digital display marketing services.

“We are proud to partner with Grand Hyatt Dubai, which is already one of Hyatt’s strongest performing properties worldwide,” says Troy Simoni, CEO, SweetBeam. “The hotel serves a wide range of guests, from business travellers and convention delegates, to leisure tourists and families, so it has a significant opportunity to increase in-house guest spending and satisfaction levels through individualised guest marketing. With its spectacular spa facilities and more than 14 restaurants and bars, Grand Hyatt Dubai has a lot to offer. We look forward to helping the hotel enhance engagement with each of its guests – and in turn, customer spending and satisfaction levels – by sharing targeted messages about the property’s outlets and services, tailored to individual guest preferences.”

Sandra Farrero joins Madinat Jumeirah

September 15, 2014/0 Comments/in Movers & Shakers /by Team TMN

Jumeirah Group, the Dubai-based luxury hotel company, has appointed Sandra Farrero as the new Director of Marketing and Communications at Madinat Jumeirah. Having joined Jumeirah in June 2011, Sandra most recently co-led the pre-opening and launch phase of Jumeirah Port Soller Hotel and Spa in Mallorca, and brings to her new role a diverse portfolio of experience having worked across luxury hotels in Spain and England. Sandra will work alongside the Director of Sales and Marketing, where she will lead and further develop the resort’s dynamic marketing and communications team across PR, marketing and partnership development. From 2015 onwards, the pre-opening phase of Madinat Jumeirah’s expansion will become a crucial aspect of Sandra’s role, combined with an increased force on the resort’s digital strategy and brand development.

“I am very excited to have joined Madinat Jumeirah after spending the last three years in Mallorca,” says Sandra. “Madinat Jumeirah is the indisputable leader in luxury resort hospitality, and to be part of this incredible team of colleagues is an honour.”

Four Communications to manage PR for Taste of AD

September 14, 2014/0 Comments/in Account win /by Team TMN

UAE-based events and publishing company, Turret Media, has selected Four Communication to manage all public relations for its inaugural Taste of Abu Dhabi event. Taste of Abu Dhabi is the most recent edition of the al fresco food, drink and music festival and will showcase 15 signature restaurants, a host of international celebrity chefs and more than 50 exhibitors at Yas Island’s Du Arena from November 6-8, 2014. Four Communications has been appointed on a twelve week project basis to increase awareness of the event, participating chefs and restaurants, as well as driving ticket sales.

“Four Communications’ creative thinking and proven experience of successfully launching events in Abu Dhabi made its proposal really stand out during the pitch process,” says Chris Fountain, Managing Director, Turret Media. “We look forward to working together in raising awareness of the capital’s most exciting new culinary event.”

Ray Eglington, Managing Director – International of Four Communications adds, “We are thrilled to enter into partnership with Turret Media for the Taste of Abu Dhabi project. With a strong track record in managing communications for some of Abu Dhabi’s most exciting public events, Four Communications is well positioned to support Turret Media in launching this event.”

New online magazine launches

September 14, 2014/0 Comments/in New Launch /by Team TMN

Online ‘blogzine’, Style Vault Dubai, has launched its first issue. Co-Founded by PR professionals Zainab Imichi Alhassan and Natasha D’Souza, Style Vault Dubai offers a new perspective into the Dubai lifestyle, covering fashion, beauty, food, nightlife and creative people. With an online platform updated daily – stylevaultdubai.com – Style Vault Dubai is now available monthly with a free subscription.

“Style Vault Dubai was created as a platform to curate global fashion and lifestyle content and give it a Dubai point of view,” says Zainab. “We wanted something laid-back, young, modern and cool.

Natasha adds, “The magazine caters to Dubai’s tech-savvy and intelligent populace, and our readers are people who will match a Prada bag with a Zara dress. We are trying to create something cheeky, something different.”

Z7 Communications wins account to represent Coach

September 14, 2014/0 Comments/in Account win /by Team TMN

Z7 Communications has been appointed to represent Coach across the Middle East. The designer brand recently unveiled its first campaign under the tenure of Creative Director Stuart Vevers, with the Fall 2014 collection to feature ready-to-wear and accessories for the brand. Coach is currently available across the Middle East with boutiques in the UAE, Saudi Arabia, Kuwait and Bahrain.

“We are delighted to announce the addition of Coach to our portfolio of luxury brands,” says Zeina El-Dana, Founder and Managing Director, Z7 Communications. “This is a very exciting time for Coach and we look forward to highlighting the new collections and the brand’s modern direction throughout the Middle East.”

TCApr to represent El Corte Inglés

September 11, 2014/0 Comments/in Account win /by Team TMN

Following on from a competitive pitch process, TCApr has won the account to represent El Corte Inglés, Spain’s leading department store in its communications activities across the GCC. Headquartered in Madrid, Europe’s largest department store chain carries a range of designer boutiques including Louis Vuitton, Cartier, Armani, Dior and Hermes.

“Winning the El Corte Inglés pitch is a huge achievement for TCApr and reaffirms our company’s commitment to what we are and what we achieve for our clients,” says Ahmed Soliman, Managing Director, TCApr. “Our company is based on passionate marketers, so to win this account solidifies our passion in delivering the best service and expertise to each and every one of our clients. We are excited to represent El Corte Inglés, and look forward to working closer with the brand in the ever expanding and developing GCC business market, as well as being able to implement our innovative ideas in the region, as well as in Spain, on behalf of El Corte Inglés.”

Vineetha Menon joins NPI Media

September 11, 2014/0 Comments/in Movers & Shakers /by Team TMN

Vineetha Menon has joined NPI Media as Editor of the Concierge portfolio. Having spent the previous two years at Mediaquest, Vineetha was Editor of Aficionado across its print, online and iPad editions, and was responsible for content across client-led titles including the monthly events guide for Dubai Tourism, Dubai Calendar and Mercedes Benz magazine. In her new role, Vineetha’s primary focus will be on the Abu Dhabi edition of the Concierge magazine.

“I’m excited to be joining the fantastic team at NPI Media,” says Vineetha. The Concierge magazine portfolio has such a wide reach in the region, and I look forward to contributing to its further success!”

UM MENA to retain L’Oréal account

September 10, 2014/0 Comments/in Account win /by Team TMN

Following a competitive pitch process, UM MENA has won the contract to retain the media planning and buying account for L’Oréal in the Middle East and North Africa region. Effective immediately, UM MENA will handle integrated strategic media duties for the global cosmetic company’s 27 brands, with the account spread across four key categories in the Middle East – Consumer, L’Oréal Luxe, Active Cosmetics and Professional Care products.

“After an extensive review process, we are delighted to continue working with UM as our media agency,” says Thierry Houssin, Managing Director, L’Oréal Middle East. “Throughout the whole process we were impressed by UM’s strategic thinking, regional approach, their utilisation of consumer insights and data, as well as the strength and passion of the team.”

Chris Skinner, Regional Managing Director of UM MENA adds, “We are very proud to continue our longstanding association with L’Oréal in the region. This was a real challenge to UM MENA’s network strength, so ideation and team spirit helped in our success. We are delighted to continue to deliver pioneering work for all of L’Oréal’s brands across the MENA region.”

Aziza Communications wins Trevor Sorbie account

September 9, 2014/0 Comments/in Account win /by Team TMN

Aziza Communications has been appointed to handle the public relations for professional haircare brand Trevor Sorbie in the UAE. Newly launched in the region, the famed British brand will offer a range of products that have been tested, developed and approved in Trevor Sorbie’s award-winning salons.

“We are thrilled to be working with Trevor Sorbie and to bring the iconic brand to the Middle East,” says Charlotte Cook, Senior PR Executive, Aziza Communications.”The brand fits perfectly in line with our lifestyle portfolio and we cannot wait to expand the line across the UAE!”

DPQ Communications to represent Flooka

September 9, 2014/0 Comments/in Account win /by Team TMN

DPQ Communications has won the account to represent Flooka across its Dubai and Abu Dhabi venues. Located at the Dubai Marine Beach Resort and Spa and the Eastern Mangroves Promenade in Abu Dhabi, the seafood restaurant offers a unique dining experience of Mediterranean seafood with a Lebanese twist.

“We are thrilled to be working with the Flooka team in both Abu Dhabi and Dubai,” says Katie Harvey, Managing Partner, DPQ Communications. “They provide diners with a unique culinary experience and we are looking forward to helping them continue to make an impact on the dining destination scene in the UAE.”

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