Jumeirah Group, the Dubai-based luxury hotel company, has appointed Sandra Farrero as the new Director of Marketing and Communications at Madinat Jumeirah. Having joined Jumeirah in June 2011, Sandra most recently co-led the pre-opening and launch phase of Jumeirah Port Soller Hotel and Spa in Mallorca, and brings to her new role a diverse portfolio of experience having worked across luxury hotels in Spain and England. Sandra will work alongside the Director of Sales and Marketing, where she will lead and further develop the resort’s dynamic marketing and communications team across PR, marketing and partnership development. From 2015 onwards, the pre-opening phase of Madinat Jumeirah’s expansion will become a crucial aspect of Sandra’s role, combined with an increased force on the resort’s digital strategy and brand development.
“I am very excited to have joined Madinat Jumeirah after spending the last three years in Mallorca,” says Sandra. “Madinat Jumeirah is the indisputable leader in luxury resort hospitality, and to be part of this incredible team of colleagues is an honour.”