United Arab Emirates – Page 203 – The Media Network

BPG | bates secures advertising campaign with AECB

November 13, 2014/0 Comments/in Account win /by Melissa Jean McWhirter

Following a three month pitching process, Dubai-based advertising agency, BPG | bates, has been appointed by Al Etihad Credit Bureau (AECB) to promote the launch of its credit reporting services across the UAE. BPG | bates has developed the teaser, launch and maintenance advertising campaigns under the theme of ‘Information for Life’ to improve public understanding of AECB’s services. The campaigns have also been developed to raise awareness about the importance of individual consumers and businesses alike having access to accurate credit information, in order to make good financial decisions.

“We are delighted to have won this important account, as the work that AECB are doing is incredibly important to the greater economic wellbeing of individuals, businesses and the UAE as a whole,” says Nick Clements, CEO, BPG | bates. “We know that levels of understanding about credit reporting vary hugely across the UAE, and our ‘Information for Life’ campaign will educate and inform about credit reporting in a way which both demystifies what it means and highlights the potential advantages.”

Fatma Obaid Farhan, Marketing Manager for AECB adds, “We’re very pleased to have brought BPG | bates on board as our advertising agency, and we’re excited about the roll-out of the campaign. From the outset, BPG has demonstrated their understanding of our objectives and demonstrated effective creative ways to help us raise awareness of our services. We look forward to a long and productive relationship.”

CNN audiences to select ME’s #Influencer2014

November 12, 2014/0 Comments/in International News /by Melissa Jean McWhirter

CNN Arabic and Connect the World with Becky Anderson are inviting audiences in the region and beyond to help identify the person who has most influenced the Middle East in 2014. By analysing audience data from the CNN Arabic website across the year, CNN has identified ten key figures that have made the biggest impact on the region.

The ten figures range from political leaders to inspirational one-offs, as well as emblems of mass movements that are altering the region’s socio-political landscape:

Abdel Fattah al Sisi, President of Egypt
King Abdullah of Saudi Arabia
Abu Bakr al-Baghdadi, self-proclaimed Caliph of the ‘Islamic State’
Barack Obama, President of the United States of America
Benjamin Netanyahu, Prime Minister of Israel
The Foreign Extremist Fighter
Hassan Roubani, President of Iran
Marian Al Mansouri, First Emirati female fighter pilot
The Middle Eastern Refugee
Recep Tayyip Erdogan, President of Turkey

CNN audiences can visit www.cnnarabic.com/influencer2014 to select the three names from the list that they believe most warrant the title of #Influencer2014, and the survey will run until November 25, 2014. The results will then be debated during a special CNN Arabic and Connect the World Town Hall event in the UAE, which will be broadcast in early December on CNN International.

CSPR Group signs Sassy Mama Dubai account

November 12, 2014/0 Comments/in Account win /by Melissa Jean McWhirter

CSPR Group has secured the account to represent the Sassy Mama Dubai platform – sassymamadubai.com. Following the launch of Sassy Mama Hong Kong in 2009 and Sassy Mama Singapore in 2013, Sassy Mama Dubai is a comprehensive go-to guide for busy mums, covering everything needed to survive and enjoy motherhood in the city. CSPR Group will expand Sassy Mama Dubai’s presence across the UAE’s media landscape, using a combination of social media and marketing tools to highlight the website’s unique characteristics.

“We are very excited to have been selected as the PR and marketing representative of Sassy Mama Dubai,” says Danielle Wilson Naqvi, Managing Director, CSPR Group. “Having seen Dubai grow and develop over the last 19 years, I am always on the lookout for ideas and concepts that will instantly take off in this vibrant, dynamic society. From our initial discussions, I knew Sassy Mama Dubai’s concept had Dubai written all over it. With a strong team and a solid infrastructure already in place, Sassy Mama Dubai is entering the market at the right time and we at CSPR Group look forward to spreading their story.”

AVIAREPS to represent Seawings

November 11, 2014/0 Comments/in Account win /by Melissa Jean McWhirter

Seawings, the Middle East’s seaplane tour operator, has appointed airline and tourism management agency AVIAREPS as its representative across the GCC, China, Japan and the US. The appointment was made as Seawings seeks to firmly establish and broaden its brand, sales and public relations outreach among GCC residents, as well as visitors from Far-East Asia and North America.

“Our aim is to expand our clientele base further and increase awareness of our unique sightseeing offerings amongst GCC residents and international visitors alike,” says Mithu Agarwal, Commercial Sales Manager, Seawings. “With the UAE’s buzzing tourism scene, we want to be able to make a positive contribution, and our goal is to engage with guests from around the world and share the unique Seawings seaplane experience. By appointing AVIAREPS as our representatives, we are demonstrating our commitment to these markets and are confident that AVIAREPS is the best partner for us to achieve our ambitious goals.”

Lyla Loves Fashion appoints Brand Manager

November 11, 2014/0 Comments/in Movers & Shakers /by Melissa Jean McWhirter

Farah Banani has joined the Lyla Loves Fashion blog team as Brand Manager. Farah has previously worked as Account Manager at LOWE MENA, handling clients such as ADTV and MAF, and most recently acted as a creative services freelancer. In her new position with Lyla Loves Fashion, Farah will take care of all partnerships, collaborations and projects dealing with the blog.

“I am super excited to be joining one of the Middle East’s most recognised blogs,” says Farah. “Lyla Loves Fashion has definitely made its mark within the fashion industry and I look forward to taking the award winning blog to an international level.”

Zahra Lyla Pedram, Founder and Editor of Lyla Loves Fashion adds, “I am so happy to have Farah on board to really help Lyla Loves Fashion grow even further. She definitely thinks outside the box and will be a great asset to the development of the blog.”

Memac Ogilvy secures Coco Collection account

November 11, 2014/0 Comments/in Account win /by Melissa Jean McWhirter

Coco Collection has appointed Memac Ogilvy Public Relations (MOPR) as its agency for the UAE. Created in 2007, the Maldives-based luxury resort was formed as a subsidiary of Sunland Hotels & Resorts, and is fast becoming a premier luxury resort brand with a collection that includes Coco Privé, Coco Resorts: Retreats and Coco Palm. Responsible for supporting Coco Collection’s communications in the region, MOPR will be working in partnership with hospitality brand from this month.

“We are delighted to be representing Coco Collection in the Gulf,” says Ronald Howes, Managing Director, Memac Ogilvy & Mather. “This inspirational group is renowned for service led by experience and setting benchmarks for the industry. We look forward to being a part of the Coco Collection family and supporting their mission to become the most desirable boutique luxury hospitality brand with authentic Maldivian roots.”

Shafa Shabeer, Director of Marketing for Coco Collection adds, “We at Coco Collection are thrilled to add Memac Ogilvy to our team. It is an honour to work with such an established agency and we look forward to a long and rewarding collaboration with our new colleagues in Dubai. We are excited to introduce our neighbours in the Gulf region to the manifold unique experiences on offer at our exclusive island properties in the Maldives!”

Seven Media expands lifestyle division

November 10, 2014/0 Comments/in Regional News /by Melissa Jean McWhirter

Seven Media is now the retained agency for Al Ghurair Retail’s fashion and beauty brands. Following the expansion of Seven Media’s lifestyle division, the team – headed up by Lifestyle Director, Hollie Thomson – will now represent PreNatal, Springfield, Boux Avenue, Triumph, Morgan De Toi and The Face Shop.

“Just last week, we ran a brilliant media event for Boux Avenue at Al Qasr hotel which was attended by Theo Paphitis, Owner of the brand and star of UK TV’s Dragon’s Den,” says Gregg Fray, Owner and Founder, Seven Media. “It shows how Al Ghurair Retail are really behind these brands in terms of support, and we are delighted to be looking after them, with plenty more stories on the way.”

Saffron Media welcomes Rickson Lucas

November 10, 2014/0 Comments/in Movers & Shakers /by Melissa Jean McWhirter

Rickson Lucas has joined Saffron Media as Business Development Director. Rickson brings with him a wealth of experience having spent the previous decade with ITP Publishing Group, most recently as Sales Director. In his new position, Rickson’s responsibilities will revolve around commercially growing Filmfare Middle East and Femina Middle East magazines, as well as ensuring that the team are constantly scaling new heights and pursuing new goals.

“I’m happy to have such amazing brands like Filmfare and Femina as my products,” says Rickson. “These lifestyle consumer magazine brands have been around for nearly 60 years, and it is a privilege for me to be representing the Middle East editions.”

Kevin Jones joins BPG | bates

November 9, 2014/0 Comments/in Movers & Shakers /by Melissa Jean McWhirter

BPG | bates, the Dubai-based advertising, design, events and activation agency, has appointed Kevin Jones as its new Strategic Planning Director. Kevin joins from Havas Worldwide Middle East, where he has been Strategic Planning Director since 2008. He will now work across all BPG | bates accounts, with a special focus on new business and will head the agency’s strategic planning department, as well as sit on the agency’s leadership committee.

“We are delighted to welcome Kevin to the team,” says Nick Clements, CEO, BPG | bates. “He brings a wealth of experience in strategic brand building with a focus on luxury, retail and household FMCG, and will further enhance the strategic guidance we can offer our wide ranging client base here in the region.”

Kevin adds, “I am very excited to be joining BPG | bates, a really dynamic agency with an impressive legacy. I’m looking forward to working with my new colleagues to help deliver big ideas for ambitious brands.”

Aby Thomas joins BNC Publishing

November 9, 2014/0 Comments/in Movers & Shakers /by Melissa Jean McWhirter

Aby Thomas has joined BNC Publishing as Managing Editor of Entrepreneur Middle East. Aby joins the team from ITP Publishing, where he was previously Editor of Facilities Management Middle East, and prior to this was a freelance journalist based in New York. As the new Managing Editor, Aby will liaise with the publication’s Editor-in-Chief, Fida Chabaan, to develop business-relevant content which engages readers across print, web and social mediums. He will also directly manage the in-house columnists, and facilitate the BNC Publishing team’s professional development, as part of its staff retention and growth strategy.

“I’m really looking forward to working with Fida and her team at Entrepreneur Middle East,” says Aby. “I’ve been following its work over the past few months and I’ve been very impressed by what they’ve achieved, so I’m quite excited to have my name attached to the publication!”

Fida Chabaan, Editor-in-Chief of Entrepreneur Middle East adds, “Appointing a Managing Editor for Entrepreneur Middle East was an arduous process. The right mix of dedication, skills and personality in a candidate for a senior-level position took me over six months to find. I was looking for a positive industry outlook, the willingness and ability to multitask effectively, and of course print, web and social media know-how. I consider Aby a valuable addition to the human capital of BNC Publishing.”

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