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Drum Content Design launches in Dubai

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Drum Content Design, a full-service, global content design agency that provides multi-channel content, has launched in the UAE to provide government, luxury, consumer goods and travel entities a better way to connect with their audience.

Drum Content Design offers clients services in two major categories based on its pillared approach:

  • Content Strategy, which provides content design, content analytics and content archival
  • Content Production, which offers clients brand generated, interactive and user generated content – all focused on developing multi-platform content to engage consumers across markets

“Content plays a major role in a brand’s transformation,” says Detria Williamson, Founder and CEO, Drum Content Design. “It is also a catalyst enabling them to establish long-term, involved relationships and unprecedented loyalty and sales. With the incredible amount of content pollution, it is imperative that clients understand how to express and leverage the emotion that content provides, as well as create a conversation to enable them to achieve their business goals. Our talented team is positioned to ensure that brands connect with audiences on a whole new level. The opening of Drum in the Middle East is a major development for this region and our global team is positioned to enable Drum to accelerate.”

In addition to the launch, a number of strategic appointments have been made to the Drum Content Design team. This includes Carolyne Nailer, who has been appointed as Content Journalism Director; Iman Abu Alia, who joins the team as Junior Content Program Designer and Noor Amhaz, who has taken on the role of Junior Content Creative Designer.

Alexandra Bull steps down at Motivate Publishing

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Alexandra Bull is moving on from her position as Picture Editor for Emirates Woman Group. A part of the team since 2013, Alexandra has managed the picture desk across various titles including Emirates Woman, Emirates Bride and Emirates Woman Mini, as well as producing content for emirateswoman.com. She now returns to Cape Town in South Africa, where she will work in custom publishing in an expanded role as Picture Editor and Designer working across print and digital.

“It’s been an absolute pleasure to work here at Motivate,” says Alexandra. “It’s a company which carries so much clout in the industry but still feels like a big family – one that I am definitely going to miss.”

Leah Simpson joins Time Out Dubai

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Leah Simpson has been appointed as the new Digital Editor at Time Out Dubai. With experience across a number of editorial positions in the digital sector, Leah’s previous roles include Online News Editor for Hello! Magazine in the UK, and Showbiz Reporter at Daily Mail in the US. As Digital Editor at ITP Publishing Group, Leah will oversee content for the digital section of the Time Out Dubai brand.

Hello! Middle East welcomes new Managing Editor

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Hello! Middle East, newly acquired by Arab Publishing Partners (APP), has appointed Selina Julien as Managing Editor. Previously Editor at Hello! Middle East, whilst under the umbrella of Motivate Publishing, Selina will now oversee the daily running of the coveted English language weekly.

A significant brand re-launch is scheduled for the second quarter of 2015 under APP, which will include the release of two new premium monthly titles – Hello! Arabia and Hello! Bollywood, extending the global reach of the Hello! brand to 33 editions worldwide.

New social media components added to IGCF 2015

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The upcoming edition of the International Government Communication Forum (IGCF) is to include two new components – the Social Media Corner and the Social Media Award. Organised under the patronage of His Highness Dr Sheikh Sultan Bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, IGCF 2015 will run from February 22-23, at the Expo Centre, Sharjah.

Located at the forum’s foyer area, the Social Media Corner will encourage the forum’s participants and social media users to directly express their views, share comments and ask questions; this will be done via tweets, Instagram images or video messages, which can be recorded using a booth designed specifically for the purpose.

Sponsored by Microsoft, each session at IGCF 2015 will announce two winners of the Social Media Award for the best Instagram photo and the best tweet. The top three tweeters using the forum’s official hashtag #IGCF15 will receive an award at the conclusion of the forum, bringing the total number of selected winners across to the two-day event to 15.

“In an increasingly tech-savvy world, any forum on government communication can only be relevant if it involves the active participation of its main stakeholders, the public,” says Jawaher Al Naqbi, Manager, International Government Communication Forum. “Aiming to step up the focus on social communication and strengthen relations between individuals and institutions, the Social Media Corner and Award will efficiently leverage dialogue and the exchange of creative ideas to ensure a more effective forum.”

ShortList welcomes Editor-in-Chief

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Arab Publishing Partners (APP) has appointed Eddie Taylor as Editor-in-Chief of soon-to-be-launched ShortList Dubai and ShortList Abu Dhabi.

Eddie Taylor is an editor, journalist and content specialist with close to two decades of experience in developing, launching and editing consumer titles. Having enjoyed senior publishing roles in London, New York, Amman and Dubai, Eddie was most recently Editor-in-Chief of Esquire Weekend.

“With its fast pace, unique tone and innovative features, ShortList is a magazine I have long admired so it is incredibly exciting to be handed the responsibility of launching the title in the UAE,” says Eddie. “The market is, I believe, ready for a mass circulation weekly and accompanying website that combines the best of what the country has to offer in terms of dining, entertainment and events, as well as the latest fashions, looks and accessories available in the nation’s stores. We are confident that our blend of information, insight and entertainment will make ShortList an essential read for every resident and tourist.”

Going online in March this year, ShortListDubai.com and ShortListAbuDhabi.com will be the first products in the ShortList brand portfolio to launch. With sharp reviews, snappy previews, entertaining features and intelligent insights on the myriad of attractions in the UAE, all underpinned by comprehensive listings, a calendar of events and select booking facilities, the ShortList sites are set to become essential destinations for both residents and visitors. With an accompanying newsletter and social media channels, ShortListDubai.com and ShortListAbuDhabi.com will help a broad audience determine what to do today, tomorrow and over the weekend ahead.

Time Out Dubai announces awards dates

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Time Out Dubai has announced the dates for its 2015 Restaurant Awards and Music & Nightlife Awards. Both events will take place in March at the JW Marriott Marquis Hotel Dubai, with the Restaurant Awards scheduled for March 18 and the Music & Nightlife Awards scheduled for March 24.

Celebrating the past 12 months of hard work across Dubai’s restaurant and nightlife industries, the 2015 edition of the Restaurant Awards will see the event celebrate its tenth anniversary; to mark the occasion, Time Out Dubai has added a Restaurant of the Decade category to celebrate the longevity and influence of the show.

The venue for the Music & Lifestyle Awards After-Party will be revealed following the announcement of the shortlist, with the shortlists for both awards revealed in the next two weeks. The Time Out Dubai Restaurant Awards shortlist will be announced on February 15 and the Time Out Dubai Music & NightLife Awards shortlist revealed on February 22. The shortlist announcement will be made via www.timeoutdubai.com.