Drum Content Design, a full-service, global content design agency that provides multi-channel content, has launched in the UAE to provide government, luxury, consumer goods and travel entities a better way to connect with their audience.
Drum Content Design offers clients services in two major categories based on its pillared approach:
- Content Strategy, which provides content design, content analytics and content archival
- Content Production, which offers clients brand generated, interactive and user generated content – all focused on developing multi-platform content to engage consumers across markets
“Content plays a major role in a brand’s transformation,” says Detria Williamson, Founder and CEO, Drum Content Design. “It is also a catalyst enabling them to establish long-term, involved relationships and unprecedented loyalty and sales. With the incredible amount of content pollution, it is imperative that clients understand how to express and leverage the emotion that content provides, as well as create a conversation to enable them to achieve their business goals. Our talented team is positioned to ensure that brands connect with audiences on a whole new level. The opening of Drum in the Middle East is a major development for this region and our global team is positioned to enable Drum to accelerate.”
In addition to the launch, a number of strategic appointments have been made to the Drum Content Design team. This includes Carolyne Nailer, who has been appointed as Content Journalism Director; Iman Abu Alia, who joins the team as Junior Content Program Designer and Noor Amhaz, who has taken on the role of Junior Content Creative Designer.