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Twitter to open offices in Dubai

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Twitter will open its offices in Dubai in the next few months. Shailesh Rao, Twitter’s Vice-President for Asia Pacific, Latin America and Emerging Markets announced the news during a session discussing the future of Twitter at the Arab Social Media Influencers Summit. As the platform’s first office in the MENA region, it will aim to better serve local users, partners and advertisers. MENA is one of Twitters fastest growing markets worldwide, and this announcement serves as a part of the company’s increased investment and commitment to the region.

“MENA is a key strategic market for us and our new Dubai office will serve as the focal point to help our development across the region,” says Shailesh. “Dubai is a regional hub for many brands and advertising agencies and we are excited to build a team on the ground here who can work with partners directly, helping them get the most out of Twitter.”

DPQ welcomes new Junior Account Manager

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DPQ Communications has appointed Zoya Pasha as Junior Account Manager. Previously at Memac Ogilvy for three years working on an array of consumer brands,  Zoya has over five years of regional experience working across a number of consumer lifestyle, F&B and fashion brands.

“I’m really happy to be joining the DPQ Communications team, and to be working with such an exciting portfolio of clients,” says Zoya. “I’m very familiar with DPQ’s work and am excited to be joining its growing team.”

Brazen expands UAE team

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PR and content marketing agency Brazen, based in Dubai Media City, has expanded its team with the official appointment of Account Executive, Georgina Scott.

Coming from a background in music events and fashion marketing, Georgina has lived between London and Dubai for six years and has worked with local venues such as Fibber Magees and The Irish Village, as well as luxury brands including Reiss, Hugo Boss and Chelsea-based designer, Maria Grachvogel. She will now be reporting directly to Managing Director Louise Jacobson in the running of clients for Brazen.

“Brazen has had an incredible two months since our launch in January, and we are really excited to have Georgina on board,” says Louise. “Her network of contacts and strong digital and social skills will be a valuable asset in achieving the very best content for our clients.”

Georgina adds “I am absolutely thrilled to be part of Brazen after hearing so much about them in the UK. Brazen’s creative edge, fresh approach and award-winning formula made them an ideal choice for me.”

Grazia welcomes new Fashion & Beauty Editor

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Sophie Bew has joined Grazia Middle East as Fashion and Beauty Editor. Joining the team from London where she has spent the last year and eight months as Senior Fashion Assistant for the UK edition of Grazia, Sophie brings more than four years of experience contributing to some of the UK’s most widely distributed glossy magazines such as Marie Claire and Harper’s Bazaar. A self-confessed beauty addict, Sophie will now apply her extensive experience in both writing and styling to her new role at Grazia Middle East.

Weber Shandwick is a great place to work

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Weber Shandwick has been honoured by the Great Place to Work Institute UAE, by being ranked number seven among 15 shortlisted organisations for this year’s ‘Top Companies to Work for in the UAE’.

The Institute, part of a global research, training and consultancy firm, recognises the best workplaces in over 50 countries worldwide by evaluating each participating company through a Trust Index survey and Culture Audit. These evaluations address management credibility, employee engagement, job satisfaction, as well as pay and benefits programs, hiring, communication and development.

“We are delighted to have been selected as one of the Top 15 best companies to work for in the UAE for the second consecutive year,” says Andreas Keller, Managing Director, Dubai, Weber Shandwick MENA. “It’s always a great achievement when you can balance the management of a fast growing business while still providing your employees with a positive working environment. The management can set the blueprint for success, but it’s really down to the employees who create the environment and make the agency what it is today.”

Bloomberg Businessweek launches Arabic edition

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Bloomberg Businessweek Middle East, in partnership with United Media Services International (UMS), has officially launched its Arabic edition for the Middle East market.

Published monthly and with a targeted circulation of 30,000, the Arabic version will focus on an audience of business leaders based predominantly in Saudi Arabia, United Arab Emirates and Qatar. The new edition will carry fresh content and articles written especially for an Arabic audience, as well as selected articles from the Bloomberg Businessweek Middle East title. This will provide readers with detailed analysis and access to CEOs, dealmakers and industrial decision makers as well as global content drawn from Bloomberg’s 2,400 journalists worldwide, in addition to financial content from UMS’s regional network of bureaus and editors.

Edelman welcomes new Executive Vice Chairman

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Edelman has appointed Carol Potter as Executive Vice Chairman, Asia Pacific, Middle East and Africa (APACMEA) from August 1, 2015. She joins the team from Shanghai, where she was President and CEO of BBDO China.

Carol is recognised and well-respected in global advertising, arriving in Shanghai as CEO of BBDO China in 2006, having previously worked as Global Business Director at J.Walter Thompson in London.  Starting her career at Satchi & Satchi, working in Sydney, New York, Tokyo and London, marketing and advertising across various high profile brands and fortune 500 companies.

In her new role, Carol will be based in Dubai supporting David Brain, President and CEO, APACMEA. She will be tasked particularly in helping to develop Edelman’s brand offer, which encompasses social, digital, experiential, PR, analytics and research for clients throughout the region.

“Carol represents the gold standard of advertising and planning, and will bring with her the science and rigour of marketing to accelerate our evolution into becoming the region’s first communications marketing agency,” says David. ‘”She is a leading brands thinker and will elevate our research, creative and content offerings across the region for the benefit of our clients.”

Carol adds, “Edelman has always been an impressive company to me and its evolution, which David is pioneering in the region, really ignited my interest.  I see this as a wonderful opportunity to use my experience in new ways to pursue the same agenda.”