United Arab Emirates – Page 182 – The Media Network

Lotus Communications wins Sentinel account

June 8, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Lotus Communications has been appointed as the communications agency for Sentinel Business Centres in Dubai. The centres provide luxury serviced offices in the H Business Tower at Number One Sheikh Zayed Road, as well as consultancy and company formation services for both entrepreneurs looking to establish new companies and multinational companies looking to set up branches in Dubai.

“We have had incredible success over the past decade,” says Prajit Arora, Managing Director, Sentinel Business Centres. “With Expo 2020 getting closer and closer, this is the perfect time to appoint Lotus Communications as our PR partner to help us communicate our message.”

Sara Trüschler, Managing Partner, Lotus Communications adds, “We are very pleased to be working with such a well-respected company as Sentinel, which has achieved such fantastic things in the market over the past decade. The UAE is a hub for entrepreneurship as well as for business, and Sentinel has been a big part of helping so many firms establish themselves and achieve their goals. Lotus is delighted to be able to bring the Sentinel story to life so it can share its expertise and success stories to date.”

For further information, contact Sara Trüschler at sara@lotus-communications.com / +971 (0)56 778 5652

Sarah Hedley Hymers promoted at ITP Publishing

June 4, 2015/0 Comments/in Movers & Shakers /by Michelle J Kuehn

Sarah Hedley Hymers has been promoted to the position of Editorial Director, Ahlan! Group. Having previously held the position of Group Editor, Ahlan! Group, Sarah will continue to oversee all titles including the flagship weekly Ahlan!, online portal Ahlan! LIVE, monthly title Ahlan! Qatar and the Hot 100 series. In addition, she will also focus on new projects and brand development.

For further information, please contact Sarah at sarah.hymers@itp.com / +971 (0)4 444 3368

Carly Rothman launches Lean Living Girl

June 4, 2015/0 Comments/in New Launch /by Michelle J Kuehn

Health food and fitness fanatic Carly Rothman has launched her blog, aptly named Lean Living Girl (LLG), www.leanlivinggirl.com. Through her passion for food and fitness, she shows how to create a guilt-free lifestyle – one full of nutritious dishes and raw treats that can become every-day loves and staples. The blog includes workout plans, nutrition advice and restaurant recommendations, with tips on how to create the perfect life balance.

“I started Lean Living Girl because I wanted to share everything I know and love about food, health and fitness,” says Carly. “I think people are so consumed nowadays with what they can’t be eating or shouldn’t be doing and it’s not an enjoyable way to live life. I’m hoping to bring the 80/20 rule back with a little revamp!”

Transform Awards MENA 2015 winners announced

June 3, 2015/0 Comments/in Award win /by Team TMN

The winners of the second Transform Awards MENA 2015 were announced last night in a ceremony held at The Address Hotel, Dubai Marina. The awards were marked by a diverse group of winners that reflect the versatility of the region’s branding community and the recognition among business within the region of the importance of branding.

“All of the winners of the Transform Awards MENA deserve the recognition they received last night as they succeeded in a competitive, rigourously-judged field,” says Brittany Golob, Editor, Transform magazine. “We are proud to announce the winners of the second annual Transform Awards MENA and wish all of the successful brands our congratulations. It was a pleasure to see the dedication and level of work going into brand development and rebranding projects in the Middle East.”

The categories and winners of the Tranform Awards MENA 2015 included: Best Use of a Visual Property – Batelco and Unisono; Best Brand Architecture Solution – Enerya and Landor Associates; Best Use of Copy style / Tone of Voice – S’wich and Tonic International; Best Brand Experience – Etisalat and StartJG; Best Use of Packaging – Al Fakher and CBA; Best Internal Communications during a Brand Development Programme – APM Terminals Bahrain and Miracle; Best Implementation of a Brand Development Programme – Men’s handball and 28 Design Consultancy; Best Implementation of a Brand Development Project across Multiple Markets – Malabar Gold and Diamonds and Brand Union; Best Creative Strategy – King Abdullah Economic City and Turquoise Branding; Best Brand Evolution – Horizon & Co and Bellwether; Best Strategic/Creative Development of a New Brand – Hamad International Airport and StartJG; best brand Development Project to Reflect Changed Mission/Values/Positioning – GO Telecommunications and Bellwether; Best Brand Consolidation – AlYaum and Bellwether; Best Rebrand of a Digital Property – Careem and North 55; Best Visual Identity from a Charity, NGO or NFP – CDA (Community Development Authority), UAE and Tonic International; Best Visual identity from the Energy & Extractives Sector – Enerya and Landor Associates; Best Visual Identity from the Financial Services Sector – Aseer Investments and Bellwether; Best Visual Identity from the Healthcare & Pharmaceuticals Sector – Fakih IVF and BrandAid; Best Visual Identity for the Industrial & Basic Materials Sector – King Abdullah Economic City and Turquoise Branding; Best Visual Identity from the Professional Services Sector – Horizon & Co and Bellwether; Best Visual Identity from the Public Sector – GCC-STAT and OHI Leo Burnett, Oman; Best Visual Identity from the Retail Sector – S’wich and Tonic International; Best Visual Identity from the Technology, Media & Telecommunications Sector – Batelco and Unisono; Best Visual Identity from the Travel & Leisure Sector – X Dubai & Start JG; Best Overall Visual Identity – Batelco and Unisono; Grand Prix – GO Telecommunications and Bellwether.

Alongside the awards, Transform MENA’s full day conference, The Transform Middle East Brand Summit, was attended by branding and communications professionals from the MENA region. The conference debated brand development, rebranding and brand positioning in the Middle East.

Elegante magazine appoints new editor

June 3, 2015/0 Comments/in Movers & Shakers /by Michelle J Kuehn

Maryan Abdinur has been appointed as the new Editor for Elegante magazine at Fly Media Advertising. Having previously contributed as a freelance Features Writer for Elegante, Maryan has also worked at MOJEH magazine as Junior Publishing Assistant and at Aziza Communications as in-house writer/PR Executive.

In her new role Maryan will take over from Diksha Vohra, who after two successful years with the title has stepped down. Mayan will oversee a team of contributors and edit all content across lifestyle subjects including leisure, sporting events, business, art, fashion and food.

“I am extremely excited to be taking on this new and exciting role,” says Maryan. “It is a title I really appreciate and am thankful to be given the opportunity.”

Image Nation partners with Discovery

June 2, 2015/0 Comments/in Regional News /by Michelle J Kuehn

UAE-based content creators Image Nation has partnered with Discovery Communications to launch a new Arabic channel, Quest Arabiya, for the Middle East and North Africa.

Quest Arabiya will broadcast 24 hours a day, target Arab men aged between 16-44 years of age and will focus on male-oriented factual and reality programmes that are a combination of regionally-produced original material and Arabised content from Discovery’s library of non-fiction shows.

“In partnering with Discovery to launch a new TV channel in the Middle East and North Africa, we are doing what Abu Dhabi does best – marrying world-class expertise with regional knowledge,” says Mohammed Al Mubarak, Chairman, Image Nation Abu Dhabi. “Quest Arabiya will provide a needed boost to the private media sector in the UAE as we will be commissioning more content than ever before and producing at the highest international standards.”

Prism launches E-commerce website for VOSS water

June 2, 2015/0 Comments/in New Launch /by Michelle J Kuehn

Prism Action Communication has developed and launched an online order and delivery platform for VOSS, part of Bin Hendi Enterprises. The website is not only an e-commerce destination, but is also fully mobile responsive. Bin Hendi Enterprises is the UAE’s official distributor of VOSS, the premium bottled water brand originating in Southern Norway.

“Prism was thrilled to have been able to work with Bin Hendi Enterprises, enabling consumers to have VOSS water delivered right to their doorstep,” said Managing Director, Lovetto Nazareth. “As 90% of consumers are constantly on their mobile phones, it was essential that the new website was fully mobile responsive.”.

Tribe Global enters Middle East market

June 1, 2015/0 Comments/in Account win /by Michelle J Kuehn

Tribe Global has entered the Middle East after appointing regional agencies TMH, Fusion 5 and LIGHTBLUE. With a growing global network of independent media, advertising, digital, design, branding and experiential agencies, Tribe Global consists of 26 members from around the world, covering Europe, North America, Latin America, Asia, Australia and now the Middle East.

“Our newest members have significant experience of doing business in the Middle East and have an in depth knowledge of this unique culture,” says Ian Wright, Managing Director, Tribe Global. “With Tribe’s newest additions, we are able to offer clients in this part of the world a truly integrated approach.”

Socialize wins Mercedes Benz account

June 1, 2015/0 Comments/in Account win /by Michelle J Kuehn

Dubai-based digital media agency Socialize has been appointed by Daimler to handle the Mercedes Benz social media account. After a competitive pitch process, Socialize will now create and oversee all of the brand’s social media activity across the Middle East and Levant. The agency’s main role will be to create hype around the Mercedes Benz brand, build brand affinity and support product launches by integrating innovation in the brand’s overall marketing and communications strategy.

“We are really happy to be working with Daimler and look forward to raising the social media marketing bar for Mercedes-Benz in the region,” says Akanksha Goel, Managing Director, Socialize. “With extensive experience working with automobile brands over the past three years, Socialize will bring its unique combination of creativity and digital expertise to communicate the brand value through an effective social marketing strategy”.

Mark Pickup joins Shortlist as Commercial Director

June 1, 2015/0 Comments/in Movers & Shakers /by Team TMN

Mark Pickup has been appointed Commercial Director of Shortlist Dubai and Shortlist Abu Dhabi across both print and digital, effective June 1, 2015. Previously Head of Sales for What’s On and Hype at Motivate Publishing, Mark brings years of experience including a three year stint as Group Head of the Ahlan! Division at ITP.

“I am very excited to be joining the Shortlist team,” says Mark. “I am very familiar with the Shortlist title and as I have worked in the hospitality sector of media for the past seven years, I strongly feel Dubai is ready for a fresh entertainment product that also has a strong fashion element. Shortlist will have a huge 65,000 weekly distribution and I am very grateful to have been given the opportunity to launch it.”

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