Dubai-based digital media agency Socialize has been appointed by Daimler to handle the Mercedes Benz social media account. After a competitive pitch process, Socialize will now create and oversee all of the brand’s social media activity across the Middle East and Levant. The agency’s main role will be to create hype around the Mercedes Benz brand, build brand affinity and support product launches by integrating innovation in the brand’s overall marketing and communications strategy.
“We are really happy to be working with Daimler and look forward to raising the social media marketing bar for Mercedes-Benz in the region,” says Akanksha Goel, Managing Director, Socialize. “With extensive experience working with automobile brands over the past three years, Socialize will bring its unique combination of creativity and digital expertise to communicate the brand value through an effective social marketing strategy”.