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Swiss Media Group welcomes new Senior Editor

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Rania Habib has joined Swiss Media Group as Senior Editor. Formerly Assistant Editor at Canvas Magazine, Rania has over 10 years of experience in journalism and has most recently written for publications including Brownbook, Harper’s Bazaar Art Arabia and Selections while working freelance. As Senior Editor, she will be working on all three of Swiss Media Group’s flagship titles; Prestige, Stuff Worth Reading (SWR) and Equestrio. Rania will also be working on contract publishing projects for the company.

“This is an exciting time to join the Swiss Media Group, and I am looking forward to working on its varied portfolio of print titles, as well as their digital offerings,” says Rania.

Forbes Middle East welcomes Yasmin Al Heialy

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Yasmin Al Heialy has joined Forbes Middle East as a Reporter. A recent Graduate in French Literature and Media, Yasmin previously worked as a Journalist for AME info at Mediaquest, where she prepared reports on business-related projects. As a Reporter at Forbes Middle East, she will be working across the monthly print magazine as well as the publication’s website, where she will be covering breaking news relevant to high-level company executives and investors.

“Forbes is simply great and I am very proud to have joined their family,” says Yasmin. “Everyone in the team is friendly and outgoing – just the kind of coworkers you want to work with. I’m joining Forbes Middle East with a lot of excitement, ambition and new ideas. I look forward to learning more and growing in the company.”

Instagram celebrates five-year anniversary

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Instagram celebrated it’s five year anniversary this week in Dubai, with a projection on the Burj Al Arab. Amy Cole, Brand Development Lead, EMEA and Instagram’s sixth employee, came to the Emirate to take part in the company’s 12th Worldwide InstaMeet. The celebrations follow Instagram’s recent announcement that it will make advertising available to more businesses, allowing marketers in the MENA region to share ads with Instagram’s community of 400 million members worldwide.

“People are communicating visually and using images to experience the world around them, and this is incredibly true in the UAE and Middle East,” says Amy. “With the high smartphone penetration in the region, these devices in our pockets have caused a shift in communication, from words to images. With 80 million photos posted to Instagram every day, if something is happening, it’s likely being captured on Instagram.”

Jonathan Labin, Head of Facebook, MENA, adds “People come to Instagram to experience the world through images, find inspiration and connect through shared passions. This backdrop sets Instagram up to be a powerful mobile advertising platform for businesses and marketers globally. Our launch partners have already inspired people with their creative storytelling, and we’re excited to see what else brands in the Middle East and North Africa will bring to the community.”

 

Executive Life relaunched

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Following a brief hiatus this summer, Executive Life magazine has been revamped and relaunched. With a different theme for every issue, the magazine is aimed at professionals interested in luxury living, covering topics from classic cars, timepieces and tailoring, to fine dining and luxury properties. Published once every two months by UMS International, Executive Life will be sent to all subscribers of Bloomberg Businessweek Middle East. The title will also be available from book stores and supermarkets, with the relaunched edition – The Style Issue – out now. An Executive Life website is expected to launch by November 2015.

“Each edition of Executive Life tackles vital issues like wealth management, looking and feeling good, traveling smarter and exploring new destinations,” says Ravi Raman, Vice President, UMS International. “It’s the perfect lifestyle accompaniment for our readers, who are discerning and demand an intelligent read.”

 

 

AAM to honour Noura Al Kaabi

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American Abroad Media (AAM) will honour Noura Al Kaabi, CEO, twofour54, at an awards dinner in Washington later this month in recognition of her role in leading the UAE’s growing media industry. This will be the third annual “Power of Film” awards dinner at the Andrew W. Mellon Auditorium in Washington, D.C., held to honour those whose work exemplifies the power of media to inform, educate and empower citizens about the critical social and public policy issues of our time.

“We are truly delighted to be honouring Noura Al Kaabi, a dynamic and outstanding leader,” says Aaron Lobel, Founder and President, American Abroad Media. “Her enormous contribution to the success of the media sector in Abu Dhabi, as well as her personality and leadership style, is an inspiration to young people in the UAE and across the Middle East and is an honorable reflection of the values of her country.”

PHD UAE to hold BrainScape conference

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PHD UAE is set to hold BrainScape, its annual thought-leadership conference in the MENA region, on October 12, 2015. With a focus on the future of Artificial Intelligence (AI), the event will be held at the Armani Hotel Dubai and will host over 200 marketing professionals. It will feature a comprehensive look at the future of intelligence, as well as products that marketing professionals will be using and the advertising and data models that will support them. Key speakers include Kevin Slavin, Assistant Professor of Media Arts and Sciences at MIT Media Lab. The conference is produced with Choueiri Group’s dedicated digital media representation arm, Digital Media Services (DMS), as strategic partner.

“This is an incredibly exciting time to work in marketing, as we undergo a revolutionary transformation of what we are capable of achieving, thanks to developments in AI,” said Elda Choucair, Managing Director, PHD UAE. “This year’s BrainScape will invigorate marketers and inspire them on how to capitalise on upcoming technology and take the marketing discipline to new heights.”

Aziza Communications welcomes Samar Khouri

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Luxury lifestyle PR and events agency Aziza Communications has welcomed Samar Khouri to the role of PR Executive. Samar joins Aziza from Shamal Marketing, where she handled mainly food and beverage accounts, including ROGO’S, Fume and Qbara. In her new role, Samar will be working across a variety of accounts such as Lee Stafford, Toni&Guy, Jelena Bin Drai, Evans, Dorothy Perkins and River Island.

“I’m so excited to be joining Aziza Communications,” says Samar. “I’m really looking forward to working across the agency’s fantastic fashion and beauty portfolio and contributing to the success of such an inspiring and dynamic team.”

PHD welcomes new Associate Director

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Media and communications agency, PHD UAE has welcomed Edmond Gebara to the role of Associate Director. Previously Planning Manager at Mindshare Dubai, Edmond brings over four years of media experience to his new role. As Associate Director, he will work on the agency’s largest planning team, managing both the digital and offline accounts for key clients.

“Joining PHD poses quite an exciting challenge for me, both professionally and personally,” says Edmond. “The synergies within the agency – both on a team and organisational level – create a highly productive environment to work in. This, along with their strong focus on personal development, has exceeded my (already high) expectations of them. I look forward to contributing to their incredible momentum.”