United Arab Emirates – Page 164 – The Media Network

Sakshi partners with GIFL

November 4, 2015/0 Comments/in Regional News /by Emily Churchill-Owen

Sakshi Advertising and PR has partnered with Gulf International Finance Limited (GIFL), a financial startup registered in the DIFC. GIFL offers a wide range of solutions within the frameworks of corporate finance, wealth management and trade finance advisory to principle client target markets and Sakshi will be responsible for creating the company’s corporate identity, as well as a responsive digital handle. The agency will also be working closely with GIFL to enhance it’s credibility and visibility through a new marketing strategy.

“We are delighted to be associated with GIFL and are confident that our professionalism and rich experience in the finance and banking sector will enable us to strengthen the company’s brand position,” says Atul Dhawan, CEO, Sakshi Advertising and PR.

octOpus secures Metromed

November 4, 2015/0 Comments/in Account win /by Emily Churchill-Owen

octOpus has won the PR account for Metromed, a UAE-based distributor for healthcare and pharmaceutical brands. A division of Mazrui Holdings, Metromed has acted as a distributor for consumer healthcare, pharmaceutical, medical devices and veterinary brands for nearly 20 years. The creative agency will be charged with increasing brand awareness for the distributor in the region through events and PR activities.

“octOpus has been very successful in using PR to increase ROI for its clients in health and beauty as well as pharmaceuticals,” says Arlene Hooper, Marketing Manager, Metromed Dubai. “Over the past few years, the octOpus team has produced distinctive and creatively themed events. With the agency’s help, Metromed will soon be inviting consumers, the media and partners to unforgettable brand experiences.”

Robert Kellner, Managing Director, octOpus, adds “Winning the account is both exciting and timely as the GCC healthcare market is projected to grow at 12 percent per annum, with the UAE healthcare market estimated to reach up to four billion Dirhams by 2018. Metromed represents a diverse range of brands and we’re very excited to be able to bring their stories alive through PR.”

20/20 Productions opens Dubai office

November 4, 2015/0 Comments/in New Launch /by Emily Churchill-Owen

Creative agency 20/20 Productions has launched in Dubai following an increase in demand from clients looking for communications support in the Middle East. With head offices in Edinburgh, as well as a team in San Francisco, the agency offers creative communications, with expertise in digital and graphic design, as well as film and events. The new 20/20 Productions Dubai office will be located in DMCC.

“Increasingly, clients are looking for global expertise,” says Andy MacKay, Co-Founder and CEO, 20/20 Productions. “We have two very successful bases in Edinburgh and San Francisco and have already produced several events in Dubai with another taking place this month, so establishing a physical presence was a natural progression.”

Alastair Scott, Co-Founder and Managing Director, 20/20 Productions, adds “Over the years we have evolved our business based on the needs of our clients. The launch in Dubai is yet another example of delivering value at every turn. We look forward to imparting our unique 20/20 Productions stamp on events and communications in the Middle East.”

CTT Consulting wins Cycle Trip Asia

November 3, 2015/0 Comments/in Account win /by Emily Churchill-Owen

CTT Consulting has won the PR account for Cycle Trip Asia. The newly launched Bangkok-based cycling adventure operator offers cycling trips around Thailand and Asia, with its first tour – the Thailand 2016 Dubai Cycle Tour – taking place between April 29 – May 8, 2016. CTT Consulting will be responsible for all PR to promote the Thailand 2016 Dubai Cycle Tour across the UAE.

“We love working with clients in Thailand, and are delighted to be able to support this new venture with our knowledge of both Thailand and the UAE,” says Caroline Tapken, Managing Director, CTT Consulting. “The Dubai-based organisers behind this trip previously accompanied cycling groups to Thailand, Cambodia and Jordan, so participants are guaranteed an amazing time and a professionally organised tour.”

AVIAMOST magazines get new look

November 2, 2015/0 Comments/in New Launch /by Emily Churchill-Owen

AVIAMOST – Russian and AVIAMOST – Chinese magazines have both been given new looks as well as a newly launched digital platform, www.aviamost.ae, which will be available in English, Russian and Chinese. Written by Russian Editors for Russian-speakers, and Chinese Editors for Chinese-speakers respectively, the magazines boast more room for fashion and lifestyle pages, to reflect on increased offerings from the Dubai-based retail market.

AVIAMOST magazines are available to tourists traveling to Dubai through tour operators, as well as within over 100 four and five–star hotels in the UAE. They will also be available through Emirates Airlines, in First and Business class cabins on Dubai – China and Dubai – Russia routes and in business lounges at Dubai and Abu Dhabi International Airports.

“We have always believed in the strength of the Russian and Chinese tourist markets in Dubai, since we first published AVIAMOST – Russian in 1995,” says Fady Boustany, Executive Director, MediaMost Publishing. “With the Chinese and Russian markets showing significant improvements, Dubai will continue to be one of the preferred destinations for high-end tourists.”

Lotus Communications wins Bodyworx

November 2, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Lotus Communications has won the PR and marketing account for Bodyworx Aesthetics Clinic. Located in Abu Dhabi, the clinic offers a boutique-style holistic approach to image enhancement, aided by science and technology, delivered in a confidential and supportive environment.

“We are very excited to be working with Bodyworx on its PR and marketing campaign,” says Sara Truschler, Managing Partner, Lotus Communications. “With extensive experience working with aesthetic and cosmetic clinics in Dubai, Lotus Communications is the natural choice for Bodyworx and we look forward to a long and successful partnership.”

Katch wins ROGO’s

November 1, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Katch International has secured the PR account for ROGO’s roller-coaster restaurant in Yas Island, Abu Dhabi. The eatery serves fresh and healthy international cuisine in pots, delivered to tables via an elaborate roller-coaster system. Katch will be handling all PR and social media accounts for ROGO’s, in an effort to boost brand awareness across the UAE.

“It’s fantastic to be part of such a unique and interesting concept for the capital city,” says Ben Kershaw, Client Servicing Director, Katch International. “We look forward to working with ROGO’s passionate team to help create and communicate exciting and compelling campaigns for their brand that work and reach their overall marketing objectives.”

Think Liquorice secures Moda Africa

October 29, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Think Liquorice has won the PR and marketing account for Moda Africa in the Middle East. Founded in Cape Town, South Africa, Moda Africa is an agency dedicated to introducing African fashion to the world. Think Liquorice will be covering all PR, marketing strategy and events for the agency, in order to promote African design talent in the region.

“This is a particularly special account as Africa holds a very dear place in our hearts,” says Zahirah Variawa, Managing Director, Think Liquorice. “I am looking forward to showing off some of the African design talent to the world and creating awareness of what the continent has to offer.”

Q Communications wins Pure Sky Lounge & Dining

October 28, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Q Communications has secured the PR account for Pure Sky Lounge & Dining. Housed in the Hilton Dubai, The Walk, the restaurant and bar offers Pan Asian cuisine, cocktails and a view overlooking the Arabian Gulf. Q Communications will be looking after all PR activities for the venue, in order to boost brand awareness in the region.

“We are thrilled to be looking after Pure Sky Lounge & Dining,” says Katie Harvey, Managing Partner, Q Communications. “Located on the 35th floor, the terrace’s stunning views make it the perfect place to enjoy a sundowner with friends. The venue is such a popular dining and drinking hub and we can’t wait to further elevate its position as a top dining destination.”

Empire Arabia launches

October 28, 2015/0 Comments/in New Launch /by Emily Churchill-Owen

Bauer Media has agreed to a new licence for Dubai-based Origami Publishing and Events to publish Empire Arabia magazine. Empire already has editions published in the UK and Australia, and the new licence agreement will see copies of Empire Arabia distributed across the Middle East and North Africa on a monthly basis, in both English and Arabic, at a cost of AED25. International editorial editions of the movie magazine operate independently from the flagship edition of Empire in the UK, but still have access to world-exclusive content, as well as the ability to curate bespoke local content. The first issue of Empire Arabia was released this week and features the latest Bond release, Spectre.

“Nine years ago I bought my first issue of Empire from a small news stand in Damascus,” says Khaldoun Qaddoura, Editor-in-Chief, Empire Arabia and Managing Director, Origami Publishing and Events. “I fell in love with the brand and it wasn’t long before the idea of bringing Empire to the Middle East came to mind. Dubai and Abu Dhabi have fast become bridges between the Middle East and Hollywood, with many recent blockbusters choosing both cities as preferred shooting locations. We are happy to join forces with partners such as Dubai International Film Festival and Middle East Film & Comic Con.”

Gareth Cherriman, International Publisher, Bauer Media, adds “We are really excited to be launching Empire Arabia with Origami Publishing & Events. The team at Origami have extensive knowledge of the film industry and have put together a fantastic plan which will bring the brilliant Empire brand to a whole new audience.”

Posts