octOpus has won the PR account for Metromed, a UAE-based distributor for healthcare and pharmaceutical brands. A division of Mazrui Holdings, Metromed has acted as a distributor for consumer healthcare, pharmaceutical, medical devices and veterinary brands for nearly 20 years. The creative agency will be charged with increasing brand awareness for the distributor in the region through events and PR activities.
“octOpus has been very successful in using PR to increase ROI for its clients in health and beauty as well as pharmaceuticals,” says Arlene Hooper, Marketing Manager, Metromed Dubai. “Over the past few years, the octOpus team has produced distinctive and creatively themed events. With the agency’s help, Metromed will soon be inviting consumers, the media and partners to unforgettable brand experiences.”
Robert Kellner, Managing Director, octOpus, adds “Winning the account is both exciting and timely as the GCC healthcare market is projected to grow at 12 percent per annum, with the UAE healthcare market estimated to reach up to four billion Dirhams by 2018. Metromed represents a diverse range of brands and we’re very excited to be able to bring their stories alive through PR.”