United Arab Emirates – Page 120 – The Media Network

Katch wins Orange Wheels

September 14, 2016/in Account win, Featured /by Emily Churchill-Owen

Katch International has secured the account for Orange Wheels, a one-stop family education and entertainment centre. Located on the ground floor of the Al Wahda Mall extension in Abu Dhabi, the indoor play area features various zones including; two play structures, climbing walls, a salon and spa for children as well as their mums and an organic café for the whole family.

“Katch International is thrilled to work with Orange Wheels and promote a centre that allows kids to be kids and parents to provide the best of learning and play for their little ones,” says Georgie Woollams, Managing Director, Katch International. “Our experience in the family and kids entertainment business will definitely play a vital role in ensuring that we achieve our communication goals to make Orange Wheels a successful brand and one of the major players in the industry.”

Isabelle Gallagher, General Manager, Orange Wheels, adds “Orange Wheels is more than just an indoor play area. It is a unique one-stope educational and entertainment centre for the whole family. We are excited to work with Katch International as our partner in building a brand that genuinely aims to create memorable experiences for our clients.”

TishTash welcomes Sarah Dudley

September 14, 2016/in Featured, Movers & Shakers /by Emily Churchill-Owen

TishTash has welcomed Sarah Dudley to the role of Account Manager. With over three years of experience in PR and communications, Sarah has previously worked both in-house as well as part of an agency. In her new role, she will be working on a number of TishTash clients including; Neutrogena, Clean & Clear, Johnson’s Adult, GlamBox and Detox Delight.

“I am very excited to be part of the TishTash team and to be joining an agency that excels in the region and is known for being a leader in beauty, health and wellness communications,” says Sarah. “It’s going to be an amazing new chapter.”

Natasha Hatherall-Shawe, Founder and Managing Director, TishTash, adds “Sarah is someone that I have known personally for a long time in Dubai and I am delighted to welcome her to my team. She has such a fantastic wealth of experience working with beauty and health brands and is a perfect addition to the TishTash family.”

Publicis consolidates regional LeoComm offices

September 8, 2016/in Featured, Regional News /by Emily Churchill-Owen

Publicis Communications has consolidated its six-office LeoComm PR network in the Middle East under the brand of MSLGroup, its strategic communications and engagement firm. Leocomm offices in the UAE, Egypt, Lebanon, Qatar and Saudi Arabia will now become MSLGROUP in the Middle East, while remaining part of the Publicis Communications MEA portfolio of agencies, which also includes; Leo Burnett, Publicis Worldwide, Flip Media, Arc and Saatchi & Saatchi. MSLGROUP’s Communications and Network Consulting (CNC) Network also has offices in Dubai and Abu Dhabi, servicing mostly corporate and public affairs clients, which will remain a separate unit inside of MSLGROUP.

“We are thrilled to grow our network in the Middle East,” says Guillaume Herbette, CEO MSLGROUP. “LeoComm PR brings to the table specialised communications expertise, vast knowledge of the Middle East and an in-depth understanding of regional market trends. Together, we look forward to providing our global and regional clients with a full scope of integrated public relations services.”

Raja Trad, CEO, Publicis Communications Middle East and Africa, adds “In recent years, LeoComm PR has built a strong legacy of growth, one rooted in a powerful ‘think global, act local’ communications strategy. Today the agency’s new identity will help further crystallise this approach and cement its mission to deliver fully-integrated, all-encompassing public relations services.”

The Alliance and Katch International to partner

September 8, 2016/in Account win, Featured /by Emily Churchill-Owen

The Alliance, organisers of the Middle East Film and Comic Con and GAMES Middle East, has appointed Katch International as its communications agency to launch ANI:ME, a Japanese pop culture and Anime festival, held in collaboration with Yas Island. ANI:ME will run from October 27 until October 29, 2016 at the du Forum, Yas Island and will feature Japanese anime, manga, cinema, music, games, fashion and food. Katch will be working to boost awareness of the event across the region.

“The scope and the challenge of launching a project for the first time is definitely massive,” says Arafaat Ali Khan, Director of Communications, The Alliance. “We are excited and confident that with the help of Katch International as our appointed PR agency and other partners, we will be able to deliver a truly memorable Japanese pop culture and anime festival that will thrill an audience locally, regionally and further attract guests from across the world.”

Georgie Woollams, Managing Director, Katch International, adds “Having worked with The Alliance for a number of projects, our partnership is only bound to get stronger. We are so honoured to be part of launching ANI:ME in this region and like the other successful events of The Alliance, we are eager to bring to our audience the same passion and quality of work to create unique experiences that will set the stone for making ANI:ME a highly anticipated phenomenon in the UAE’s calendar for years to come.”

MEPRA confirms key partners for 2016 Awards

September 7, 2016/in Featured, Regional News /by Emily Churchill-Owen

The Middle East PR Association (MEPRA) has confirmed key sponsors for the 2016 Middle East PR Awards, due to take place at the JW Marriot Marquis on November 23, 2016. The awards will be supported by platinum sponsor, Mubadala; gold sponsor, MCG Associates and bronze sponsor, Edelman, with category sponsors including; Middlesex University Dubai, Sumo Sushi & Bento, Pan Arab Research Centre, RAK Media office and BUZ PR. The 2016 MEPRA awards will recognise innovation in the PR sector from across the region and reward practitioners who have made a distinctive contribution to the communication industry.

“The communication industry has evolved and modernised over the last few years and the MEPRA awards is the perfect opportunity to shine the spotlight on the public relations sector and celebrate the creative individuals who craft innovative communication campaigns,” says Brian Lott, Chairman, MEPRA and Executive Director – Communications, Mubalads. “I would like to thank all our board of sponsors for their support towards encouraging originality and imagination in the industry.”

Justin McGuire, CEO, MCG Group, adds “The MEPRA awards go beyond known boundaries and disciplines, encouraging the most innovative PR professionals and agencies who make a mark in the communication industry. It inspires path-breaking campaigns that happen on the edges of tradition. We are excited and proud to be able to support the Awards, which are considered to the the pinnacle of the communication industry in the region.”

TishTash to represent CoolSculpting

September 7, 2016/in Account win, Featured /by Emily Churchill-Owen

TishTash has been appointed by Dansys Group to handle PR for CoolSculpting by Zeltiq. A technology that freezes away unwanted fat using a non-invasive approach to achieve body contouring results, CoolSculpting by Zeltiq is exclusively represented by Dansys Group in the Gulf region. TishTash will now be responsible for developing a communications campaign around CoolSculpting, as well as bringing media attention to key members of the companies leadership teams and organising a media event to promote the procedure, where leaders from both Dansys and Zeltiq will be present in the UAE to discuss strengthening their partnership, as well as interact with medical aesthetic leaders that are interested in adding value to their clinics.

“Because of recent technological advancement, there is a proliferation of innovative, non-invasive medical aesthetic procedures and CoolSculpting, which is the only FDA approved treatment of its kind in this region is at the forefront of this innovation,” says Natasha Hatherall-Shawe, Managing Director, TishTash. “Non-surgical procedures that deliver the same results as surgical ones are a burgeoning area of activity in this region. We are very excited to be part of the conversation and bringing media attention to this project.”

20/20 Productions welcomes John Deykin

September 6, 2016/in Account win, Featured /by Emily Churchill-Owen

Creative communications, digital and event production agency, 20/20 Productions has appointed John Deykin to the role of Director for the Dubai office. John has over 35 years of experience in media, having worked for companies such as the Emirates Group and Motivate Publishing and has also worked on Dubai Eye 103.8, where he presented a number of radio shows specialising in the Arts. In his new role. John will focus on bringing new business opportunities to 20/20 Productions and will work closely with Managing Director, Alastair Scott as well as Senior Producer, Craig Munro.

“We are delighted and privileged to welcome John to the company and know that he brings with him a wealth of experience and passion to our company,” says Alastair.

John adds “It’s very exciting to be working with such a talented creative team as it expands strongly into the Middle East market. 20/20 Productions is known for its ambition, forward thinking, innovative approach and strong management leadership.”

UAE Arab Woman Awards nominations now open

September 6, 2016/in Featured, Regional News /by Emily Churchill-Owen

The Arab Woman Awards UAE is now accepting nominations for its 2016 awards, which will take place in late November, in Dubai. People can nominate themselves, friends or family members by completing the form on the Arab Woman Awards website, www.arabwomanawards.com/nominate. Nominees should be female, of Arab descent, have achieved something significant in their field over the past 12 months and be positive role models – each award will then have its own specific criteria, which can be obtained by emailing arabwomanawards@itp.com. Nominees will be included in a presentation to the Awards’ board of judges, lead by HE Ameera bin Karam, Chairperson on Sharjah Business Women Council (SBWC) and the closing date for nominations via the website is Friday, 30th September.

“There are three different ways people can be nominated – these are from our own research, from one of the members of the judging board or they can be nominated via our website by themselves or others,” says Sue Holt, Founder, Arab Woman Awards and Executive Director, ITP Consumer. “We introduced this latter method in 2013 and have seen a large number of our ultimate winners come via this route. At first women were quite reluctant to put themselves or others forward however in the past two years we’ve seen a steep increase. Personally, I think it is wonderful that we are reaching a stage where, as a woman, it is acceptable to say that you believe you deserve an award for all your hard work. It also heartens me that family members and friends are being so supportive.”

Q Communications wins Sunset Music Festival

September 6, 2016/in Account win, Featured /by Emily Churchill-Owen

Q Communications has been appointed to manage all PR activities for Abu Dhabi’s inaugural, one-day, open-air music event Sunset Music Festival. Organised by Zayed Sports City, the must festival will take place on October 21, 2016 and will feature artists including; Gabrielle, Snap, Arrested Development and Freshly Ground. Q Communications will be working to increase awareness of the event across the UAE.

“We are delighted to welcome Sunset Music Festival on-board with us,” says Katie Harvey, Managing Director, Q Communications.”It is an exceptional concept and we look forward to driving awareness towards this exciting festival.”

MVM Co secures OnMode Fashion

September 5, 2016/in Account win, Featured /by Emily Churchill-Owen

MVM Co has secured the PR account for OnMode Fashion, a multi-brand fashion agency and distributor that is based out of Dubai and covers the MENA region. The company introduces international brands to the region that are unique in concept, special in design and push the boundaries of fashion innovation. MVM Co will be supporting OnMode Fashion in pushing the brands that they distribute across the region, including Quay Australia and Skinny Dip London.

“We are extremely excited to be working with OnMode Fashion,” says Samah Elwagie, Co-Director, MVM Co. “They are introducing the most up-and-coming fashion brands to this region and we’re delighted to promote a fashion-conscious distributor that has such a truly unique and fun brand mix.”

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