Full service advertising agency, FP7/DXB has won the account for Uber Dubai’s brand launch project in the UAE. Established in 2009, Uber is a smart mobility application that aims to reduce congestion and make transportation reliable for everyone. FP7/DXB will act as a communication partner for Uber and handle all creative communication activities to raise awareness of the brand’s launch campaign across the UAE.
“Uber is a pioneer brand and they have been game changers in everything they have done till date,” says Sasan Saeidi, Managing Director, FP7 UAE Group. “We had a lot of fun with the brief we received and the work we created was very smart and a breakthrough – I believe the clients felt that way too. It’s amazing to be partnering with this superb brand and we hope this launch campaign will be the start of many other ones to come.”