Dubai-based marketing and PR agency, TishTash has been appointed to represent The Smile Bar. Set to launch in Dubai towards the end of October, The Smile Bar is a teeth whitening service that pairs modern equipment and a comfortable atmosphere to offer customers teeth whitening services in short periods of time. TishTash will handle the brand’s social media and PR activities across the region.
“Teeth whitening is big business, but it can be a quite a scary prospect for many consumers,” says Natasha Hatherall-Shawe, Founder, TishTash. “Previously choices were limited but The Smile Bar’s unique combination of a beautiful spa environment with the best in teeth whitening technology provides customers with a unique experience, which is a win-win in my beauty book. We are excited to be able to share this innovative concept with the women and men of Dubai.”