TCApr – Page 2 – The Media Network

TCApr secures new tourism client

January 11, 2016/in Account win /by Michelle J Kuehn

TCApr has won the account to represent Royal Caribbean Arabia, the sole Middle East representative of the Royal Caribbean International and Azamara Club Cruise lines. The agency will provide strategic public relations and communications support to the brand, working across its fleet of 23 Royal Caribbean cruise ships as well as boutique, destination-focussed Azamara Club Cruises.

“We are pleased to have appointed TCApr as our representative PR agency covering the UAE and GCC regions and look forward to working with them during what looks set to be another exciting year of firsts for Royal Caribbean International,” says Mohamed Saeed, General Manager Middle East, Royal Caribbean Arabia.

Ahmed Soliman, Managing Director, TCApr, adds “Royal Caribbean are without doubt the world’s leading cruise liners and it’s our pleasure and honour at TCApr to be aligning ourselves with such an exceptional brand. We are excited at the prospect of working together on the PR and communications strategy within the GCC region.”

TCApr signs Canyon Ranch

October 21, 2015/0 Comments/in Account win /by Emily Churchill-Owen

TCApr has won the PR account for luxury property group Canyon Ranch. With destination hotel resorts and spas across America, the life-enhancement brand also operates spa facilities onboard a number of cruise ships and will open its first resort in Kaplankaya, Turkey in 2016. TCApr will be managing all PR activity for the entire Canyon Ranch property portfolio across the UAE and Turkey markets.

“We are proud to announce that we will be working with Canyon Ranch on all aspects of public relations, helping to further expose the UAE and Turkish market to such an exciting, innovative player in the luxury travel and hospitality market,” says Ahmed Soliman, Founder, TCApr.

TCApr introduces new digital platform

May 7, 2015/0 Comments/in New Launch /by Emily Churchill-Owen

Dubai-based luxury lifestyle and travel boutique PR firm, TCApr launches a new digital press release platform at the Arabian Travel Market show, today. The new platform means that, alongside dedicated printed press releases for clients, TCApr will also send 20-30 second video summaries of the releases to provide recipients with a clear and concise summary of the information received. This new style of press release aims to deliver a regular installment of news stories and offers from TCApr’s collection of international five-star luxury hotels and resorts, and lifestyle brands.

“Living and working within such a pioneering city as Dubai has allowed TCApr to recognise and appreciate the continually evolving advancements of the digital world,” says Ahmed Soliman, Managing Director, TCApr. “We feel it is our duty to maintain this ethos, and it is incredibly important to move forward with the fast-pace and advanced development around us in order to keep the GCC medias informed and educated on our clients. Introducing a vlog press release campaign falls perfectly in line with our core competencies of creativity, culture and communication.”

TCApr wins Grand Hotel Tremezzo partnership

April 9, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Dubai-based communications agency TCApr has won the account to represent the Grand Hotel Tremezzo, an exclusive property located on Lake Como, Italy. TCApr will provide turnkey marketing and pr solutions for the hotel throughout the GCC.

The Grand Hotel Tremezzo first opened in 1910 and recently underwent major renovations in preparation for its seasonal grand opening on March 5, 2015.

“Grand Hotel Tremezzo is one of the oldest and loveliest luxury hotels on Lake Como, an authentic Art Nouveau palace that offers an warm inviting welcome,” says Ahmed Sollman, Managing Director, TCApr. “It’s our pleasure and honour at TCApr to be aligning ourselves with such a unique and exceptional brand and we are excited at the prospect of forging its PR approach with GCC market.”

TCApr wins Six Senses Zighy Bay partnership

January 7, 2015/0 Comments/in Account win /by Melissa Jean McWhirter

After a competitive bid, TCApr has won the account to represent Six Senses Zighy Bay, a resort located on the northern Musandam Peninsula in the Sultanate of Oman. Zighy Bay offers an authentic and traditional experience in indigenous village style villas, with guests having the option to choose from one of the 82 one or two bedroom villas that boast different specialities, as well as two bedroom retreats and four bedroom private reserves. With experience across sectors including luxury, hospitality and lifestyle, TCApr won the pitch to represent Six Senses Zighy Bay throughout the GCC and will execute high quality projects and communications for its new client.

“Winning the Six Senses Zighy Bay pitch is a huge achievement for TCApr and reaffirms our company’s commitment to what we are and what we achieve for our clients,” says Ahmed Soliman, Managing Director, TCApr. “Our company is based on passionate marketers, so to win such an account reaffirms our passion in not only delivering, but also excelling in service and expertise to each of our clients, ensuring that that we go over and above their expectations. We are excited to have Six Senses Zighy Bay as our client and are looking forward to working closer with the resort in the ever expanding GCC business market.”

TCApr wins Iniala Beach House partnership

December 7, 2014/0 Comments/in Account win /by Michelle J Kuehn

TCApr has been appointed to represent Iniala Beach House, the exclusive 10 suite resort in Phuket, Thailand. TCApr who provide turnkey Marketing & PR solutions won the account after a competitive bid for the unique and desired property. With experience across sectors including luxury, hospitality and lifestyle, TCApr won the pitch to represent Iniala Beach House throughout the GCC due to its commitment and passion for being focused, executing high quality projects and communications for its clients.

“Winning the Iniala Beach House pitch is a huge achievement for TCApr,” says Ahmed Soliman, Managing Director of TCApr. “Our company is based on passionate marketers, so to win such an account reaffirms our passion in not only delivering, but also excelling in the best service and unique expertise to each and every single one of our clients.”

TCApr appoints a new Account Manager

October 14, 2014/0 Comments/in Movers & Shakers /by Melissa Jean McWhirter

Ellis Nicholls has joined the TCApr team as Account Manager. Ellis joins from London where she previously worked across fashion brands as Account Executive for IPR, and in her new position will represent five-star luxury hotels based in Monaco, the Maldives, Seychelles and Mauritius, as well as with the El Corte Ingles department store, with a primary focus on English media.

“After working solely on fashion brands within the UK market for three years, I am excited to not only work within a different field, but to experience a new market,” says Ellis. “It’s great to join a new team which boasts so many different working backgrounds and experiences – I’m definitely going to learn a lot!”

TCApr to represent El Corte Inglés

September 11, 2014/0 Comments/in Account win /by Team TMN

Following on from a competitive pitch process, TCApr has won the account to represent El Corte Inglés, Spain’s leading department store in its communications activities across the GCC. Headquartered in Madrid, Europe’s largest department store chain carries a range of designer boutiques including Louis Vuitton, Cartier, Armani, Dior and Hermes.

“Winning the El Corte Inglés pitch is a huge achievement for TCApr and reaffirms our company’s commitment to what we are and what we achieve for our clients,” says Ahmed Soliman, Managing Director, TCApr. “Our company is based on passionate marketers, so to win this account solidifies our passion in delivering the best service and expertise to each and every one of our clients. We are excited to represent El Corte Inglés, and look forward to working closer with the brand in the ever expanding and developing GCC business market, as well as being able to implement our innovative ideas in the region, as well as in Spain, on behalf of El Corte Inglés.”

Sahira Ladha joins TCApr

June 24, 2014/0 Comments/in Movers & Shakers /by Team TMN

Sahira Ladha has joined the TCApr team as PR Manager. Formerly with GolinHarris as PR Manager in Dubai, Sahira led key blue chip accounts for the agency. In her new position, Sahira will manage TCApr’s two main clients – Monte–Carlo SBM and Constance Hotels and Resorts, along with handling the English copywriting and media relations.

“I am very pleased to have joined this small team of talented professionals at TCApr,” says Sahira. “We are keen to deliver the best to our clients and cater to the growing demands of PR for the luxury hospitality industry.”

Lina Rassam joins TCApr

June 16, 2014/0 Comments/in Movers & Shakers /by Team TMN

Lina Rassam has joined the TCApr team as Account Manager. Lina previously worked across lifestyle brands as Account Manager for Soul Communications in Dubai, and in her new position she will represent five-star luxury hotels based in Monaco, Maldives, Seychelles and Mauritius, with a primary focus on Arabic media.

“After managing clients in the UAE for two years, I’m excited to deal with clients based abroad,” says Lina. “I’m thrilled to join the team at TCApr as they’ve all been very welcoming, and the energy in the office is great.”

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