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Andy MacGregor joins Taxi Media Middle East

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Taxi Media Middle East, the media platform that installs and operates interactive touch screens in taxi fleets, has appointed Andy MacGregor as Account Director. Andy joins the team from Reed Exhibitions where he was Sales Director, bringing extensive media experience of over seven years in the UAE and nearly 20 years across the UK and Asia.

“To me it was an opportunity not to be missed, as I genuinely feel it offers clients an opportunity that is usually lacking in our local media market, fully accountable ROI,” says Andy. “It was an easy decision to say yes to come on board.”

Brett Pearson, Managing Director of Taxi Media Middle East adds, “It will put Taxi Media in a stronger position to have someone of Andy’s experience and contacts. His local experience with Abu Dhabi clients, Government departments and the travel industry especially suit the system for advertising, so we look forward to helping these sectors promote themselves.”

New platform set to transform taxi advertising

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Taxi Media Middle East is to soft launch its new state-of-the-art touchscreen technology for taxi advertising in late November. The advertising platform is set to transform taxi advertising effectiveness through the means of time based, location based and real-time updates allowing advertisers full control of their content.

Taxi Media Middle East has the exclusive rights to the Middle East for the world’s largest taxi media platform. Currently operating in Hong Kong, Mainland China and Canada, with further expansion to Australia, South Korea, Vietnam, France and Germany planned in 2014, the units are heavily patented and have won many awards for their advances in technology.

The soft launch will roll out across 7,146 taxis in the Abu Dhabi Emirate involving Emirates Taxis, Cars Taxis, Arabia Taxis, National Taxis, Tawasul and Al Ghazal Taxis. The official launch is set for January 2014, with expansion into other Emirates and countries within the region planned later in 2014.